The Fact Maker

HomeTown announces its flagship consumer focussed ‘Mano Ya Na Mano’ campaign

§  An annual marketing campaign to woo its customers through a beautiful line up of new products and offers

§  One month of biggest savings on home décor segments like Furniture, Tableware and Modular Kitchen

Mumbai: HomeTown, the flagship store of Praxis Home Retail Limited and a one-stop – shop destination for home solutions has announced its iconic consumer campaign “Mano Ya Na Mano” for its consumers. As a part of its unique campaign, HomeTown aims to bring exquisite interior décor products to add a touch of brilliance to its customers everyday life.  Currently HomeTown offers a range of nearly 100,000 products thereby dominating the home interior space.

In order to drive buzz and salience, HomeTown has conceptualised month long sale starting from 8th January – February 2022. The campaign is designed to make the home décor and furniture shopping experience of consumers more memorable by availing the special offers on any of their purchases from a massive selection of latest products across the home décor segments like Furniture, Tableware and Modular Kitchen.

Speaking about the campaign, Mr. Mahesh Shah. Managing Director Praxis Home Retail Limited, said “With the evolving market trends and changing customer requirements, we have been offering home furnishing products that address customer aspirations. Further complimenting these changing needs, we have announced ‘Mano Ya Na Mano’ to bring an enjoyable and hassle-free homemaking with varying lifestyles and preferences. We hope the campaign will help our customers find inspiring home furnishing solutions and makes best choice at “unbelievable prices”.

Key Highlights of the campaign

Ø  Bumper offer on free single recliner worth Rs 49999/- on purchase of furniture worth Rs 1.5 Lakh and above

Ø  Upto 60% off and assured gifts like casserole set, containers set of 16 pcs, steam iron, microwave etc with purchase of homeware worth Rs 15000 and above

Ø  Free rocking chair worth Rs 30K on purchase-above 65,000

Ø  For modular kitchen 50% Off and additional 10% off on booking