The Fact Maker

I Scream, You Scream… We All Scream & Win With Kfc!

Louder your cheer, bigger the discount – now how’s that for the first-very voice activated offer

It’s that time of the year when we are all divided over jersey colours, but united over a Bucket of KFC chicken. And who would’ve thought all that loud cheering & screaming (even over the last piece of KFC Chicken) could win you more of your KFC favourites? Now exercise those vocal cords and give it your best shout, with the first-ever voice-activated mega offer on the KFC App – Howzzat! Download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” as loud as you can; because the louder you cheer, the bigger the offer. Now it doesn’t get bigger than this, but you could get louder for sure!

Talking about the App-solutely new feature, Moksh Chopra, CMO, KFC India said, “We all know how KFC is the perfect companion for cricket matches. And now we’ve taken this partnership a notch, or rather, few decibels higher. A first for the QSR category, we have introduced an app-exclusive voice enabled offer that encourages fans to shout ‘Howzzat’. The louder they cheer, the higher the discount. This unprecedented tech disruption is yet another step in strengthening our new App. So, cheer on your favourite teams and ‘Howzzat’ your way to amazing offers on the all-new KFC app.”

Developed in partnership with Isobar, the Howzzat feature is now available on the KFC app up to 29th May. Score some extra discounts as you build your order, much like the extras adding up to your team’s score. Throughout the cricket season, consumers can win cash-off discounts of up to 40%.

Talking about the feature Aalap Desai, CCO Isobar & Taproot India added, “Increasingly voice marketing is forming an integral part of any digital marketing comms. While we had fun working on it with KFC, the idea was to ensure consumers have as much fun while ordering their favourite KFC chicken. Using technology, we enabled consumers to use the power of their voice to win discounts – the louder they cheered, the bigger the discount.”

Need some inspiration on how it’s done? KFC released two interesting digital films on their Insta page showing unusual scenarios where KFC and cricket fans scream ‘Howzzat’ suddenly, and surprise everyone around. The first one opens on a quiet and intense yoga session and second film shows a group of friends enjoying a cricket match. To see how the scenarios change very quickly with the much-excited screams of ‘Howzzat’ , watch the films here and here.