IIM Bangalore to host virtual launch of Prof. Damodaran-authored book ‘Managing Arts in times of Pandemics and Beyond’ on July 4

The book deals with how arts organizations have embraced digital network technologies to cope with pandemics and how they will continue to do so, aided by the Metaverse

Bengaluru: IIM Bangalore will host the launch of the book titled, ‘Managing Arts in times of Pandemics and Beyond’, authored by Prof. A Damodaran of the Economics & Social Sciences area of the institute, via a webinar at 8.00 pm today, July 04 (Monday), 2022.

The book, published by Oxford University Press, seeks to approach arts organizations in India and abroad from a management perspective, against the backdrop of COVID 19 and in the light of the advances made by digital technologies such as blockchain. It follows a case-based approach by taking a closer look at eight arts organizations from USA, Canada, Japan, India and Russia. A special chapter is devoted to the cultural and arts policies of India, USA, Japan, Canada and Russia. The chapter on economics seeks to apply the principles of managerial economics to arts organizations. Also discussed is a methodological approach for classifying arts organizations in terms of their organizational processes. The book can be of immense utility to both serving and prospective managers of arts organizations.

Prof. Rishikesha T Krishnan, Director, IIM Bangalore and Prof. Chetan Subramanian, Dean, Faculty (faculty-Economics & Social Sciences area) would address the audience at the webinar. Prof. A Damodaran will offer an introduction to the book.

This will be followed by a panel discussion featuring Adoor Gopalakrishnan, Film Director and Dada Saheb Phalke Award Winner; Benoit Prefontaine, Consul General of Canada, Bangalore; Prof. Leah Lowthorp, University of Oregon, USA; Sharon Lowen, Classical Dancer and Writer; Prof. Jayanta Sengupta, Historian and Director, Victoria Memorial Hall, Kolkata, and Prof. Hajime Sato, Nanzan University, Nagoya, Japan.