The Fact Maker

ITC Ltd. introduces ‘Sunfeast All Rounder’, India’s own thin potato biscuits

National: ITC Ltd.’s Sunfeast, one of India’s most preferred brands in biscuits & cakes, has introduced another new-to-market biscuit experience with the launch of Sunfeast All-Rounder. Sunfeast All Rounder is an exciting new potato biscuit that is masala sprinkled, crunchy and one of the thinnest biscuits ever manufactured in India. The delightful inclusion of potato in the base promises a revolutionary new experience in the Rs 6,000 crore cracker biscuits category.

Sunfeast All Rounder is an innovative new offering that seeks to disrupt the cracker biscuits category. Consumer insights reveal that homemakers and category consumers are instinctively drawn to tangy and masala flavours to snack on. Hence, cracker biscuits enjoy a preference amongst this consumer segment for everyday consumption. Sunfeast All Rounder’s thin potato biscuits make for a light and crunchy all-time snack, while the potato in the base creates a unique texture for the biscuit. The masala sprinkled on top offers consumers a strong aroma and chatpata taste that lingers long after every bite.

Sunfeast’s latest offering will come in SKUs of 32.9 gms and 75gms for INR 10 and INR 20, respectively. Sunfeast All Rounder will be available first in South India, West Bengal and North East markets through, General trade outlets and Modern trade outlets.