Jaipur Rugs helps consumers elevate their homes this Diwali with premium/iconic hand-knotted rugs at Rug Utsav, their biggest annual festive sale
Artistically crafted carpets and iconic collections available at a discount of upto 60% at www.jaipurrugs.com
- Highest demand witnessed in Bangalore and Mumbai
- 25% increase in sales in Tier 2 cities
- 58% sales constitute of Hand-knotted contemporary and modern designs
Chennai: Jaipur Rugs announced its annual sale, ‘The Rug Utsav’, earlier this month, to uplift the festive spirit with iconic rugs for homes. With the festival of rugs, it celebrates the artistic expression of the weavers, crafted artistically, for every home.
During the on-going sale, the brand saw a massive increase in demand for rugs, across the country. Mumbai and Bangalore being the highest contributors with 22% and 10% to the overall sale respectively. The Rug Utsav also helped boost demand in Tier II cities to 25% as compared to 10% last year. In the premium hand-knotted rugs category, contemporary and modern designs were loved the most by the consumers and they contributed 58% to the total sale, so far. Overall, the brand immensely increased its consumer base as it observed a growth of 40% in transactions with new users as opposed to last year.
Jaipur Rugs has enhanced the festive shopping experience by offering hundreds of handmade carpets to customers according to their unique needs, on their website, which customers can buy from the comfort of their homes. They are also providing access to experts who can guide customers on making the perfect selection. With expertly crafted unique and innovative designs, the sale is curated to make the shopping experience seamless, through sale offers on Jaipur Rugs website and stores ranging from 20% to 60% off, customers can choose from an array of designs to revive their homes with the festive energy.
As the festive season continues, it’s time to decorate your home with some of the most iconic collections like Someplace in Time, Jaipur Wunderkammer collection, Aakar collection among others that have come on discount for the first time ever. For customers looking to decorate a kid’s playroom, nursery or bedroom, the Confetti collection is not only cozy underneath the kids’ feet but also helps them play and learn.
The Rug Utsav sale is still live on the Jaipur Rugs website and stores across Jaipur, Delhi, Mumbai and Bengaluru till mid-November.