Hyderabad: Kamdhenu Group, a well-diversified group in steel and paint, announced its business strategy to enhance its market share of TMT bars in Telangana and Andhra Pradesh. As per the strategy, the company is planning to enhance its production capacity of its premium brand ‘Kamdhenu Nxt’ – the next generation high-end interlock steel TMT bar in both States from 3.6 lac MT of premium TMT bars to 4.2 Lac MT by the end of current financial year (FY2023).
Kamdhenu Nxt’s unique and critically designed double rib, fatigue strength and ductility makes it much superior to ordinary steel bars. The distinctive design of ‘Kamdhenu Nxt’ sets a benchmark for better interlock with concrete mix, giving more power to the structure. The two angular ribs on this steel bar amplify the interlock strength between steel and concrete thereby providing optimum security to structures that are subject to unexpected forces like seismic, dynamic impact etc. This makes it suitable for concrete reinforced structures like bridges, flyovers, dams, thermal and hydel plants, industrial towers, skyline buildings, underground platforms.
Apart from this, the company is also planning to make its dealer & distributor network stronger in both the States by adding 75 more dealers & distributors in FY2023. Currently, the company has a network of around 400 dealer & distributors in both the States.
Mr Sunil Agarwal, Director, Kamdhenu Limited said, “Telangana and Andhra Pradesh are an important market for the growth of Kamdhenu Group which offers huge potential for the development of infrastructure and construction industry. Kamdhenu Nxt already has a strong presence in the premium segment of TMT bars in the country. We are expecting to capture a sizeable market share in both the States. This is aligned with our overall strategy to enhance our market share in the domestic TMT segment”.
“Kamdhenu Nxt’ is a product of world class R&D and innovative product development practiced at Kamdhenu. With 2.5 time’s stronger concrete-steel interlock, Kamdhenu Nxt offers characteristics that are perfectly suitable for new age requirements in engineered reinforcement structures and smart architectural concepts. Kamdhenu is committed to developing world class products to address evolving needs in the sector and setting a benchmark in affordability for technologically advanced products in the market”, he further added.
