Manforce Condoms leverages Influencer to Build Awareness for recently launched Ultrafeel Condoms, India’s thinnest flavoured condom
Manforce Condoms, India’s largest selling condom brand from the house of Mankind Pharma has roped in leading actor and influencer Suyyash Rai and Aradhana Sharma to further strengthen awareness for its recently launched Ultrafeel condoms -India’s thinnest flavoured condom.
The brand has closely chosenthe two influencers that belong to different demographics, helping the brand to amplify the message as widely as possible. The Ultrafeel Condom is India’s thinnest flavoured condom and is Super-thin with 0.05 mm thickness, which gives a natural feel and ultra- sensational pleasure. The brand roped in influencers to add credibility to the brand narrative – ‘It’s so thin, you’ll feel it’s next to nothing.’
The new range of Ultrafeel condoms allows a person to get closer to their partners and feel the moments of intimacy. The messaging revolves around the fact that the new product is so thin that you feel next to nothing. The Ultrafeel Condoms are available in a range of Bubblegum Flavor to keep up the level of excitement in the love life of a couple and give a delicious sexual experience to heighten the lovemaking session.
Commenting on the influencer activity of the new campaign, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma said, “Manforce Condoms is one of the largest selling condom brands in India. As per the research conducted nearly 88% consumers wanted and looked for condoms that were the closest to feeling natural. Keeping this research in mind, We have launched the Ultrafeel condoms and are entering a 285 crore premium condom market in which the cost for one condom is 15 rupees per piece.We have collaborated with influencers to further strengthen our position, and so the target audience becomes aware of the newly available product. The influencer activity will help the brand to convey the said message and add credibility to our brand narrative.”
Manforce Condom is the largest selling condom brand in India and the brand has come up with informative and interesting campaigns that focusses on a larger responsibility of educating people to use condoms and promotes protected sex. The brand recently launched the Ultrafeel condoms – India’s thinnest flavoured condom through an interesting TVC that featured Sunny Leone, the brand ambassador for the brand. Manforce Condoms is known for its exciting product portfolio and flavours, without compromising on the quality