The Fact Maker

McDonald’s India launches the new ‘McCheese Burger’ campaign

  • The McCheese Burger is one of its kind innovation, loaded with liquid cheddar cheese inside and offers a highly indulgent and filling experience
  • This festive season, the brand has come up with an extension of the #mealsmakefamily umbrella campaign, bringing alive the ‘The McCheese Burger’

CHENNAI: In a constant endeavor to provide newer and exciting mealtime experiences to families, McDonald’s India (West & South) has launched a new 360-degree ‘McCheese Burger’ campaign.

The new TVC, humorously showcases the love for cheese among families while savoring the McCheese Burger. The TVC shows a family having a McDonald’s meal where the father takes a bite of the McCheese Burger from which cheese is oozing out – making everybody in the family, including the grandmother, eager to catch the dropping cheese. The grandmother couldn’t resist as she was sitting right next to her son and caught the liquid cheese dropping from the burger and relished it. The essence of the ad film highlights that no drop of the irresistible cheese from the McCheese Burger should go waste.

The McCheese Burger is one-of-a-kind burger that is loaded with liquid cheddar cheese that gives an experience of indulgence, fillingness and scrumptiousness, to the cheese lovers. The gooey, delicious cheese is the perfect ingredient eliciting some fun moments when enjoyed together.

Arvind R.P., Director – Marketing and Communications at McDonald’s India West and South said, “The New McCheese Burger campaign aims to showcase the one-of-its-kind cheese innovation in burgers which makes the burger truly indulgent and is also so apt for the upcoming festive period. This festive period will see a continuing trend in rise of family outings for having a good time around some great food and we believe that the McCheese Burger will add to these happy moments.”

Pallavi Chakravarti, Creative Head – West, DDB Mudra said, “In our latest campaign for McCheese burger, we had a chance to say cheese and play with cheese against the backdrop of a fun-loving and food-loving group of people. We felt that a product this indulgent deserved a campaign that highlighted the newness of the offering – so we did just that, coupling it with the dynamics of a cheese-crazed family.”

McDonald’s India has now coined it’s one of the most loved Cheese Lava Burgers as ‘McCheese Burger’, available in both Veg and Chicken. Conceptualized by DDB Mudra, this campaign tells the story of McDonald’s India committed to bringing families together with comforting McDonald’s meals. The TVC is available on some of the national and regional channels in West and South along with OTT and social platforms.