Mumbai Pani Puri Vendor Goes Viral For Unique Way Of Delivering Pani With Water Guns Ahead Of Holi, Instamart Joins In The Fun

A pani puri stall in Mumbai has become the latest social media sensation after a vendor was filmed filling puris using a water gun, part of a festive activation by quick-commerce player Instamart ahead of Holi. In a video that has been widely shared on Instagram and LinkedIn, the vendor is seen swapping the usual steel matka for colourful water blasters and firing paani straight into the crisp puris. The unusual scene drew a crowd of office-goers, students and passers-by, many of whom pulled out their phones to record the spectacle.

The stunt was organised by Instamart to showcase its range of water guns available on the platform ahead of the festival. Clips of the “Holi practice” quickly spread online, prompting mixed reactions from netizens — from laughter and praise for the vendor’s aim to humorous debates about soggy puris. One social media user wrote, “There are two kinds of Holi people: The “I’ll sit inside” ones. And the “give me the biggest water gun” ones. Instamart clearly built this for the second category.” Another user said “ This felt less like a brand activation and more like a deleted Holi scene from Yeh Jawaani Hai Deewani.”

Water Guns, Now Bought with Adult Money

Holi season has seen water guns evolve from childhood toys into adult purchases, with many buyers spending serious money on high-performance blasters. Reflecting this shift, Instamart’s Holi collection includes premium water guns designed for power and accuracy led by SPYRA, a German-engineered model that has gained global attention among older users. Other such brands include water guns from NERF and Toyshine, which are now available to purchase on Instamart.

With the festival still weeks away, the viral spectacle in Mumbai suggests one thing: Holi shopping has already begun, and this year even our puris are getting practice shots.