Muthoottu Mini Financiers Wins Prestigious Rising Brand of India 2025 and Marketing Meister Award by BARC Asia

Bengaluru: Muthoottu Mini Financiers Ltd., one of India’s most trusted and long-standing gold loan NBFCs, popularly known as Muthoottu Yellow, has been recognised with the title of “Prestigious Rising Brand of India 2025” award at the Goalfest Conclave 2025, organised by BARC Asia and presented by Herald Global, at ITC Maratha, Mumbai. The award was received by Mr. Sreejil Mukund, Chief Operating Officer, Muthoottu Mini Financiers Ltd. Adding to this achievement, Mr. Kiran James, Global Marketing Head, was honoured with the Marketing Meister Award for his leadership in driving innovative, customer-centric marketing strategies.

The Prestigious Rising Brand of India Awards celebrate organisations that have demonstrated resilience, innovation, and long-term commitment to customers. Muthoottu Mini was recognised for its “Small Gold Loan for Small Needs” campaign, which reinforced the accessibility of gold loans for low-ticket requirements such as education, healthcare, festive expenses, and small businesses. With more than 90% of its customers availing small-ticket loans, the campaign helped break the stigma around gold loans and position them as dignified solutions for everyday aspirations. The company’s multilingual brand initiatives and authentic storytelling further enhanced customer trust and engagement across diverse markets.

Mr. Mathew Muthoottu, Managing Director, Muthoottu Mini Financiers Ltd., said, “This recognition as a Prestigious Rising Brand of India 2025 reflects the growing relevance of gold loans in today’s evolving credit landscape. At Muthoottu Mini, we have always believed that financial services must be both inclusive and dignified. This award validates our commitment to enabling millions of Indians, especially in rural and semi-urban markets, to access timely credit that supports their aspirations and growth.”

Adding to this, Mr. P.E. Mathai, Chief Executive Officer, Muthoottu Mini Financiers Ltd., said, “In a financial ecosystem that is undergoing rapid change, trust and transparency are the true differentiators for NBFCs. This recognition reinforces Muthoottu Mini’s position as a customer-first institution with a strong focus on responsible lending and sustainable expansion. We see it as both an honour and a responsibility to continue shaping the gold loan industry with practices that balance growth, governance, and social impact.”

Beyond business, Muthoottu Mini has consistently invested in community development. Its CSR initiatives have impacted thousands of lives, from distributing school kits, umbrellas, and bags to over 25,000 underprivileged children, to supporting farmers with fertilizers and milk containers, and empowering women with sewing machines and bicycles for self-reliance. These initiatives mirror the company’s belief that true prosperity is shared prosperity.

Operationally, Muthoottu Mini continues to enhance customer experience through mobile app services, online gold loan repayment, and instant disbursals. As of June 2025, the company operates through 970+ branches across 10 states and 2 union territories, serving over 3 million customers, supported by a workforce of more than 5,500 employees.