The Fact Maker

Myntra announces the arrival of India’s Biggest Festive Fashion Dhamaka – The Big Fashion Festival

 Over 100 new fashion, beauty and lifestyle launches ahead of the mega event

Over 6 million unique customers to shop from the festive fashion event

Customers making payments using Axis Bank debit and credit cards can avail additional 10% off

Bengaluru : Myntra announces the arrival of India’s biggest fashion dhamaka, with the ‘Big Fashion Festival’ (BFF), marking the commencement of the shopping season for the much-awaited festivities. It will be an opportunity for over 6000 brands from across the globe to offer shoppers a whopping 1.5 million styles, a 50% increase from the previous festive edition, including the most in-trend collections across fashion, beauty, home offerings among others.

Biggest-Ever Festive Fashion Dhamaka for Customers

Myntra’s marquee festive event will see international and domestic brands giving unprecedented value offers ranging between 50-90% and have customer engagement constructs including curtain raiser and deal o’clock.  Customers using Axis Bank debit and credit cards to make payments on their purchases will get 10% additional savings. ‘Myntra Insiders’, members of Myntra’s popular loyalty program can access the festive offers during Early Access period  before everyone else and enjoy a host of benefits such as  free shipping on all orders, Myntra gift cards, vouchers from top brands, OTT subscriptions available for lesser SuperCoins as compared to regular days.        

For all the Festive Fashion needs

The event will witness an array of launches across categories to offer a superlative shopping experience and strengthen Myntra’s position as the starting point of everything fashion, during the festive season. This edition of Big Fashion Festival will witness popular brands like  Biba, Levis, H&M, Roadster, Nike, Nautica, Mango, Fossil, Maybelline, Adidas, Anouk, House of Pataudi and Boat showcase their latest offering and festive collections to customers from across the country.

Some of the other unique propositions include –

  • 100+ new launches to woo shoppers with their fresh and trendy collections
  • For the first time, the recently launched heritage saree brand Nalli will be available for Saree lovers  on any e-commerce platform. Some of the other popular ethnic wear brands that will launch their new collections during BFF include Manyavar and Aurelia
  • The launch of the teens collection from brands like Wrogn and Dressberry, Ruff & Tuff and Nautica will cater to the trendy fashion needs of  teenagers among many others.

The previous edition of Myntra’s Big Fashion Festival recorded an unparalleled reception from shoppers across the country, with over 5.5 million unique shoppers thronging the platform for the festive event. This edition of Myntra’s BFF will see the biggest of international and domestic brands connecting with millions of consumers to meet their festive fashion needs. Myntra covers 19000 pin codes across the country with 21000 Kirana partners fulfilling over 80% of last mile deliveries.