~ The Company Aims To Open More Than 10 Offline Stores Across India By FY 2023~
New Delhi: India’s only brand that provides handcrafted and customised foods, Nutreat Life has recently made its debut in the offline retail market with the opening of its first brick-and-mortar store in Bengaluru, Karnataka. The store introduces the ‘Café Shop’ concept, wherein, people can hang out and have a hands-on experience with the products as well as shop all the healthy options available at Nutreat Store. The store is around 230 sq feet in area and has a seating area of about 8 people.
As a smart retail strategy, Nutreat Life is moving beyond the traditional route of reaching out to its customers. It will also serve as a destination for its fast-growing community to experience and purchase Nutreatlife Products. The company will provide its customers with the opportunity to explore and avail an array of its products in different categories.
As part of an expansion strategy to develop phygital channels and propel growth, the company intends to open more than 10 offline stores across India by the financial year 2023.
Commenting on the launch of the Nutreat Store, Ms Jyothi Sri Pappu, Founder, Nutreat Life said: “In order to raise awareness about the importance of handcrafted foods, we need to take a holistic approach. Launching our offline store will allow us to communicate directly with our customers and play an integral role in promoting healthy living. After receiving a great response from Bangalore, Vizag and Mumbai, we have set a goal of doubling the number of stores by the end of this year. We would like to tap all the people with different diversities with our unique events like Porridge Parties, Workshops on Handcrafting etc.”
Bringing the essence of India to the forefront, the flagship store has a dedicated section for Customization, Personalization, and Localization; The Nutreat Shop offers consumers a bespoke digital DIY experience where customers can get customised and personalised recipes in real-time. Launched in 2015, Nutreat Life has a strong customer base of more than 15,000. According to the company, offline sales account for roughly one-third of Nutreat Life’s total revenue. The remaining two-thirds will be done through online channels like Amazon, Flipkart, and their own B2C website.
Store Address: 9th cross, Kaggadaspura Main Road, CV.Raman Nagar, Bangalore, Landmark: Adjacent to Lamcy Home Shoppee, Phone: 7013759990
Store Timings: 10 am to 9:00 pm
Launch Offers: Porridge Experience (200/- worth Porridges will be served) + A freebie on every purchase.,
