Nutrition NXT Unveils PARENT™ Feline Nutrition and BONUS Targeted Supplements, Bridging the Gap in Indian Pet Care
Hyderabad: Nutrition NXT, a science-driven pet care startup, today announced the grand launch of its premium feline nutrition range, PARENT™ Kitten and Adult Food, alongside BONUS, a specialised line of functional soft chew treats for dogs.
The newly launched products are designed to support the unique nutritional needs of pets at every stage of life. The PARENT™ feline range includes a Tuna-flavoured Kitten formula enriched with high bioavailable protein for growth and goat milk, and PARENT ADULT FOOD (+1 yr) – OCEAN FISH AND CHICKEN FLAVOUR formula focused on sustained vitality and heart health through taurine and high fibre to reduce hairball formation & control urinary pH. Complementing this -BONUS line, which features targeted variants—Gut Health; Skin & Coat, including Hip & Joint chews; Multivitamin; and Calcium bones—designed to make supplementation easy and enjoyable for dogs while addressing specific health needs like digestion, skin & coat health, mobility, strong bones & flexible joints and immunity.
This expansion was founded by a team of experienced professionals from the United States and India with leading global research institutions. We integrate breakthrough insights in pet nutrition, biochemistry, and animal well-being to formulate balanced, targeted diets that meet the evolving needs of pets.
Nutrition NXT team believes, just like the dog range, PARENT is thoughtfully crafted to suit the Indian climate and formulated to meet international nutritional standards.
“Cats have very distinct nutritional needs, and PARENT™ | Wholesome Pet Nutrition is committed to meeting them with the same rigour and care that has defined the PARENT dog food range. The launch of PARENT KITTEN and PARENT ADULT CAT is a scientific evolution of our mission.” The new PARENT™ feline range and BONUS were formulated by renowned U.S.-based animal nutritionists and veterinarians to meet international AAFCO standards, ensuring complete and balanced nutrition tailored for the Indian climate.
According to Mr Praharsha Cherukury, Founder and CEO of Nutrition NXT, “The company’s mission is to foster a world where pets are healthier, happier, and live longer lives. There is a shortage of products designed for specific life stages in India, and our Research and Development team is there to bridge that gap with love, expertise, and a deep respect for what pets truly need.
“This expansion arrives as the Indian pet care market enters a period of unprecedented growth, with the overall products market projected to reach approximately $8.6 billion by 2027. Currently growing at a steady CAGR of 5.24%, the sector is seeing significant momentum in the Pet Food and Treats segment, which is estimated to reach a market size of ~$2.52 billion. Within this booming landscape, Nutrition NXT has rapidly scaled its impact, establishing operations across five major metropolitan hubs—Telangana, A.P., Pune, Mumbai, Delhi, Chennai and Bengaluru—within its inaugural year of existence,” Mr Cherukury added.
Dr Venkata Dharmendra Boppana, Co-founder and Chief Mentor of Nutrition Nxt, has a PhD in veterinary science with over 25 years of research expertise in veterinary immunology; the company ensures that 100% of its formulations meet rigorous AAFCO standards. To sustain this momentum, a state-of-the-art manufacturing facility in Wargal, Telangana, is slated to be operational by FY2027.
