NXTDIGITAL Media Group onboards veteran executive Hemlata Sharma to lead the retail digital television & broadband business

Mumbai : Hinduja Global Solutions’ (HGS) digital media division has announced the appointment of senior media & telecom professional Hemlata Sharma to lead the retail business, comprising satellite (HITS), cable and retail broadband. Her appointment marks a significant addition to the leadership team as NXTDIGITAL Media Group strengthens its presence across India’s rapidly evolving DTV, broadband, IPTV and OTT ecosystem.

With over 25 years of experience across media, broadcasting, and telecommunications, Sharma will lead business growth initiatives, distribution strategy, and retail partnerships for the NXTDIGITAL DTV and retail ONE Broadband brands across India. With P&L responsibility, her leadership role will focus on supporting the group’s expansion while enhancing its positioning in the competitive television and broadband market.

Prior to this appointment, Sharma was associated with Zee Media Corporation Ltd., where she served as Head – Distribution, Research & CRM. During her tenure of over a decade there, she managed nationwide distribution strategies and consumer research operations for a large portfolio of news channels. Over the course of her career, Sharma has held several senior leadership roles; including as Senior VP at TEN Sports Network, where she played a key role in the relaunch of the Ten Sports bouquet and as General Manager – Operations at Bharti Airtel, overseeing marketing and operational functions across Madhya Pradesh and Chhattisgarh.

Commenting on the appointment, Vynsley Fernandes, Whole-time Director at Hinduja Global Solutions said, “Hemlata brings a proven track record in leading large-scale businesses across B2B and B2C markets. She joins us at a time when we are strengthening national and regional teams across retail product development, sales, and customer experience. We are confident that her leadership skills, business acumen, and operational discipline will help us accelerate growth in key areas.”

Hemlata Sharma said, “HGS and NXTDIGITAL are respected brands in India’s media ecosystem and have always been ahead of the curve in innovation. I believe that my extensive experience across broadcast distribution, telecom operations, and digital media strategy can help strengthen the growth roadmap, as the media group continues to scale digital entertainment services and broadband connectivity nationwide through initiatives such as the prestigious and recently initiated Project Ganga.”

About NXTDIGITAL Media Group (www.nxtdigital.in):

NXTDIGITAL is the digital media division of Hinduja Global Solutions Ltd. (HGS), the leading technology-led customer experience, business process management and digital media services player, and backed by the global conglomerate Hinduja Group. The digital media business comprises content distribution platforms via cable and satellite, wired broadband, broadband-over-satellite services and enterprise solutions (ONEOTT iNTERTAINMENT Ltd.), technology services (IndusInd Media & Communications Ltd.), and content syndication (IN Entertainment Ltd.).

A global leader in optimizing the customer experience lifecycle, digital transformation, business process management, and digital media ecosystem, HGS is helping its clients become more competitive every day. HGS’ combines automation, analytics, and artificial intelligence with deep domain expertise focusing on digital customer experiences, back-office processing, contact centers, and HRO solutions.

With a pan-India reach, NXTDIGITAL delivers television services via digital cable and the country’s premier Headend-In-The-Sky (HITS) satellite platform under the brand names INDigital and NXTDIGITAL, respectively. The HITS service is available in over 1,500 cities and towns – covering over 4,500 PIN codes – with a significant presence in the fastest-growing demographics of semi-urban, semi-rural, and rural India. NXTDIGITAL is well-established nationally through a trained franchisee network of 10,000 digital services partners who deliver services to millions of customers across the length and breadth of the country.

ONEOTT iNTERTAINMENT Limited (“OIL”); is one of India’s top private Internet Service Providers with over 1 million retail customers and has a strong presence in Broadband and Internet services in 350+ cities and towns, with a growing presence in Tier-II and Tier-III markets. Its services under the brand “ONE Broadband” provide converged services of Video, Data and Voice to consumers by delivering highspeed internet and services at speeds up to 1,000Mbps. CelerityX, the Enterprise Business Unit of OIL, offers customers access to a national-level digital mesh – providing secure and mission-critical connectivity through a mesh of terrestrial platforms, broadband-over-satellite, and Wi-Fi, layered with SDWAN capabilities.