Panasonic kicks off the festive season with ‘The Coolest Onam’ across its Smart Home portfolio

Panasonic Life Solutions India (PLSIND), a leading diversified technology company, announced the launch of its ‘The Coolest Onam’ campaign, kicking off the festive season with attractive cashback, finance schemes and extended warranty benefits across its smart home portfolio. Running from 1 August to 21 September 2026, the campaign spans Panasonic’s Air Conditioners, Microwave Ovens and Audio products, making smart, connected living more accessible for consumers across Kerala.

At the heart of the campaign is Panasonic’s recently launched 2026 Air Conditioner range, designed to deliver smarter, more effortless cooling through innovations such as DustBuster Technology and the MirAIe connected platform. Complementing to Air conditioner range are, Panasonic’s Convection Microwave Ovens with intelligent cooking features and preset Indian recipes, alongside immersive audio products that enhance every festive celebration. Together with attractive cashback, flexible EMI options and extended warranty benefits, ‘The Coolest Onam’ campaign offers consumers an opportunity to upgrade their homes with trusted Panasonic technology. The festive offers will be available on Panasonic’s official D2C website and across authorized Panasonic retail outlets in Kerala.

Speaking on the campaign, Mr. Dhiraj Sharma, Head of Marketing & PR, Panasonic Life Solutions India Pvt Ltd, said, “Onam is an integral part of Kerala’s cultural fabric, and every year we witness strong consumer interest in products that bring greater comfort and convenience to the home. ‘The Coolest Onam’ reflects Panasonic’s commitment to making the festive season more rewarding for consumers by bringing together trusted innovation and compelling festive value. From smart air conditioning solutions to microwave ovens and immersive audio products, the campaign combines attractive cashback, flexible EMI options and extended warranty benefits, making it easier for families to upgrade their homes with confidence.”

Commenting on festive offerings, Mr. N. Richard Raj, Regional Manager – South, Panasonic Life Solutions India Pvt. Ltd., said, “This Onam, we are bringing Panasonic’s festive offerings closer to consumers through our strong network of retail outlets across Kerala, making it easier than ever to access our latest range of air conditioners, microwave ovens and audio products. Backed by attractive festive offers, trusted retail partners and a strong after-sales service network, we are committed to delivering a seamless shopping experience and helping families celebrate the season with technology that adds comfort, convenience and lasting value.”