The Fact Maker

Pee Safe expands portfolio of products under its FURR range ahead of holiday season

  • The brand constantly studies demand to introduce new products that cater to its
  • The new products include face serums, jade rollers, charcoal nose strips, and a winter care kit

New Delhi : Pee Safe, India’s leading hygiene and wellness brand, has introduced new products under its exclusive beauty and skin care range FURR ahead of the holiday season. From face serums, charcoal nose strip, and jade rollers and Gua Sha to a winter care kit including essential oils and body wash, there is a whole variety of products to choose from.

Pee Safe has been constantly strengthening its portfolio with new launches in accordance with the emerging demand trends. The brand currently has a strong pan-India footprint in over 10,000+ stores and 150+ cities apart from four retail outlets in Gurgaon, Bhubaneshwar, Bengaluru, and Ahmedabad. Pee Safe will be launching 50 such offline stores in the next 12 months.

According to estimates, the Indian beauty and personal care industry attained a value of INR 54,558 crore in 2020. It is further expected to grow at a CAGR of 11% in the forecast period of 2022-2027. Pee Safe’s recent product launch is commensurate with this growth as well as the fact that the brand’s study of demand and preference trends among its TG.

Speaking about this, Vikas Bagaria, Founder and CEO at Pee Safe, said, “Caring for the skin is important round the year, especially during the winter months. The new products under the FURR range therefore come at the right time. We have introduced essential oils and more personal care products under FURR and these have been specially curated with a blend of unique and sensational ingredients. Pee Safe has always strived to be where its customers are and introduce products that are in consonance with what their needs are. Going forward, our customers can look forward to more such launches.”

The FURR range of face serums have been formulated for various purposes – from acne and exfoliation to daily repair, skin illuminating and hydration. They contain extracts of natural ingredients like sea algae, licorice root, aloe vera, oatmeal, green tea, witch hazel, tea tree leaf oil, etc.

The FURR Charcoal Nose Strips are infused with Aloe Vera and Tea Tree Oil that naturally reduce blackheads, whiteheads, oil and dirt, keeping the nose clean and fresh at all times. They are paraben and sulfate-free, gentle on the skin, and suitable for all skin types.

 FURR’s Jade Roller and Gua Sha Kit is designed for a good massage regime for the face. The jade roller helps contour the facial muscles naturally while also reducing fine lines and wrinkles. The kit also includes a Gua Sha, a flat tool used to massage the face. This traditional Chinese healing practice was revamped into modern skin-care practice to lift and tighten facial muscles in the most natural way. The Gold Serum, with 24k gold flakes and saffron oil, only adds to the goodness of this experience by increasing collagen and leaving you with tighter, even-toned skin.

The FURR Winter Care Kit is for you to enjoy the goodness of essential oils packed in cute, tiny bottles without worrying about wastage. The combo includes Natural Body Nourishing Oil (15ml), Natural Hair Tonic (15ml), Organic Stretch Mark Oil(15ml), Natural After Shave & Wax Oil (15ml), and Natural Body Wash(15ml).

Since its inception, Pee Safe has emerged as a brand that is disrupting the hygiene ecosystem and has grown to become the house of safe offering complete health and wellness solutions. Pee Safe products are available online