The Fact Maker

Pepper Content appoints former OYO India COO Harshit Vyas as Chief Business Officer

  • Former OYO India COO, Harshit Vyas, joins Pepper Content to lead its India Business and will be focussing on driving growth for the fast-growing content marketplace
  • Pepper Content is building impact and value for a $400 billion content marketing industry, globally. The company has grown 16x in terms of revenue in the last 14 months alone
  • The company recently raised funding of $14.3 million (Rs 110 crore) in a Series A round led by Bessemer Venture Partners. The round also saw participation from Tanglin Venture Partners, Lightspeed, Titan Capital, and seasoned investors like  Kunal Shah (Founder, CRED), Gokul Rajaram (Doordash, Board Member – Coinbase, Pinterest), Ritesh Agarwal (Founder and CEO, OYO), Abhinav Sinha (Global COO and CPO, OYO), Ankur Nagpal (Founder, Teachable), Dheeraj Pandey (Founder, Nutanix and Board Member, Adobe), and Ashish Gupta (Founder, and Board Member, HUL) and a few other seasoned investors
  • The leading and global full-stack content marketplace (SaaS) enables a perfect symphony between creators and brands. It is currently working with 100,000+ creators, and 2,500+ leading global customers such as Amazon, CB Insights, Unilever, Adobe, Adani Enterprises, HDFC Bank, P&G, and Google, and over 85% of all Unicorn startups in India

Delhi : Pepper Content, a full-stack content marketplace, today announced the appointment of Harshit Vyas, as its Chief Business Officer. The announcement comes weeks after the company raised $14.3 million (Rs 110 crore) in a Series A round led by Bessemer Venture Partners. The appointment is in line with the company’s vision to build the world’s largest full-stack content marketplace while building impact and value for a $400 billion content marketing industry, globally.

In his new role, Harshit will be driving hyper-growth in India and expanding revenue across all existing categories of the marketplace. Harshit Vyas’s appointment comes as part of Pepper Content’s efforts to continue to invest in and attract world-class talent, in the wake of a global digital ecosystem boom.

On Harshit’s appointment, Co-Founders – Anirudh Singla & Rishabh Shekhar, Pepper Content stated, “Harshit, in his previous roles, has demonstrated a key ability to drive positive and targeted business outcomes. He joins us at an exciting new juncture in our growth journey. We are confident that his strategic and operational excellence will help us scale our vision much faster. His ability to deliver growth with large-scale impact, along with having seen the hockey-stick growth curve at OYO from the start would make him a key addition to our leadership team. We are excited to have him join us as we step into Pepper Content’s next phase of growth.”

On joining Pepper Content, Harshit Vyas, Chief Business Officer, stated, “What Pepper Content is building for the world out of India is unheard of. The world cannot operate without content and here is this company, led by young & passionate founders, democratizing access to content and opportunities by building a powerful content marketing stack. I look forward to adding value and driving business growth while building a strong resonance for the company in India and globally.”

One of the youngest CXOs at OYO and a part of the company’s core team, Harshit helped build and lead the Franchise business (India) – the largest portfolio under OYO. In a span of 7 years at OYO, Harshit essayed multiple roles including Chief Operating Officer and Chief Business Officer (CBO). He successfully led 5000+ people across sales, operations, transformation, and business development teams across 250+ cities in driving growth in supply while increasing focus on margins and NPS Delivery. One of his key milestones was leading OYO’s first foray into the international market wherein he set up a team of local nationals, tested out various business models, and built relationships with asset partners in Malaysia. Prior to Pepper Content, Harshit worked with Pristyn Care as a key CXO with a focus on building new businesses for the full-stack healthcare provider.

Harshit is an alumnus of the Indian Institute of Technology (Banaras Hindu University).