The Fact Maker

Pepperfry Launches its first studio in Vizag, Andhra Pradesh

Vizag: Pepperfry, India’s No.1 Furniture and Home products marketplace, announced the launch of its first Studio Pepperfry in Vizag, Andhra Pradesh. In line with its aim to build the largest omni-channel network in the furniture and home segment, Pepperfry has established 60 plus studios (owned and franchise) in 20 plus cities across India. South India, which forms the biggest market for Pepperfry, alone, houses 23 Studios across Bangalore, Chennai, Hyderabad, Kochi, Mysore, Hubli, Trivandrum, Coimbatore and now Vizag.

The Studio, which is established in partnership with Saikr Retail Private Limited, is located at SSNR Square, Sankaramatam Road, Santhipuram and spreads across an area of 2,184 Sq. Ft.  Through the Studio, Pepperfry’s discerning consumers from Vizag can now get a first-hand experience of the variety of finishes, cutting-edge designs and quality of products that are available for purchase across Pepperfry’s website. Additionally, interior design experts at the Studio offer free in-store design consultancy to help furnish their homes as per their requirements and aspirations.

In 2017, in line with the company’s aim to build the largest omni-channel network in the country, they introduced a unique franchise model and in a very short span Pepperfry launched 20 franchise owned and franchise operated Studios across Tier 2 and Tier 3 markets like Trivandrum, Patna, Bengaluru, Indore, Lucknow, Hubbali, Mysore and Coimbatore. For these Franchise Studios, Pepperfry decided to partner with the finest local entrepreneurs who are well versed with hyperlocal demand cycles and trends. The company revised its unique franchise model in 2020 to make it more lucrative for both existing and potential franchise partners. The model is based on 100% price parity and does not require the partner to hold product inventory, making it a mutually beneficial business association. Pepperfry also offers a reward structure wherein the franchise owners can benefit by earning commission of 15% (previous model: 10%) on each online transaction made via the franchise studio.

In the South, Pepperfry has expanded its Studio network across four states namely Karnataka, Tamil Nadu, Telangana and Kerala. Consumers in the region are highly evolved online buyers and Pepperfry is focused on penetrating further in the region through owned and franchise Studios.

Amruta Gupta, Business Head, Pepperfry said, “We are delighted to expand our omni-channel network by launching our first experiential Studio in Vizag in partnership with Saikr Retail Private Limited. South India forms the largest market for us, contributing more than 40% to the overall Pepperfry business. We aim to continue strengthening our presence in this region through our experience centres.”

“At Pepperfry, our aim is to be available to our customers through as many touch points as possible, offering great variety at great price points. Thus, in the current times where individuals have become more conscious towards their home-environment and are investing behind creating a space that is functional and aesthetic, we believe our Studio will aid consumers in Vizag in creating an ideal home,” she adds.

Kamalakar Hanumanthu and Runjhun Hanumanthu, Partners, Saikr Retail Private Limited. said, “We are happy to partner with India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omnichannel business and we are looking forward to participate in their journey to create the largest omnichannel home and furniture business.”