The Fact Maker

Prachi Desai launches Melorra’s second experience centre in Bengaluru

Melorra is harmonizing retail with 10 experience centres pan India and a digital presence spanning every pin code

Bengaluru: Melorra, India’s fastest growing lightweight D2C fine jewellery brand designing affordable and trendy jewellery for everyday wear has recently announced the launch of its second experience centre at Phoenix Marketcity, Mahadevpura,  Bengaluru. The store was launched by actor and entrepreneur, Prachi Desai amidst much fanfare. With this, Melorra now has 10 experience centres across India and will be launching  350 more in the years ahead. 

Melorra’s experience centres are fresh and dynamic. Customers get a seamless choosing and buying experience including the touch, feel and trial of Melorra jewellery. It is the only lightweight and trendy gold jewellery brand offering Hallmarked pieces to all 718 Indian districts ahead of the government’s mandate of 256. Melorra is also spearheading a campaign to educate consumers about the importance of buying BIS Hallmarked gold jewellery in India in line with the government’s recent announcement. 

Speaking about this, Saroja Yeramilli, Founder and CEO, Melorra, said, “We are happy to have Prachi inaugurate our second experience centre in Bengaluru. She is a youth icon and someone who exudes energy and enthusiasm. Prachi also exemplifies the Melorra woman who is strong, independent, charming, witty, funny – everything rolled into one – and can carry off anything she wears with ease and panache. Bengaluru has been one of the most  active retail markets for us in the country and we are expecting a good response from our second store in the city”.

Adding her comments, Prachi Desai, Actor said, “I am happy to inaugurate  Melorra’s unique experience centre. I am someone who always chooses comfort over anything else – be it for my clothes or accessories and Melorra has this aspect covered and how. The brand has completely changed the definition of gold jewellery and made it so fashionable that women do not need to think twice about wearing gold with anything. I wish them all the best in their endeavours.”

All of Melorra’s experience stores are designed for any of the many journeys a customer may choose to adopt: shop online pickup in store; shop in store ship to home and everything in between. Over 70% of their collection is priced under INR 30,000 and all the products are designed as per the latest fashion trends. To ensure consumer trust, every product at Melorra is put through 25 quality checks before it is shipped out. Melorra offers a 30-day money return policy and a lifetime exchange policy.

Since its inception in 2016, Melorra has delivered to over 27000 pin codes in the country and made its mark everywhere. Going forward, Melorra will be launching its international website as well. The company has been growing at 200% year-on-year and currently stands at a revenue of INR 350 crore. It recently raised $24 million in funding from 9Unicorns, Symphony Asia, Value Quest, and other family offices. Melorra is aiming for $1 billion in revenue five years from now.