Radico Khaitan to showcase and serve Jaisalmer Indian Craft Gin at Banglore’s Mythical Edition of the Gin Explorers Club
The festival will be held at Jayamahal Palace on the 5th and 6th of November
Banglore : Radico Khaitan Limited is all set to participate in India’s biggest Gin festival, The Gin Explorers Club – Mythical Edition, which will be held on 5th and 6th November 2022, at Jayamahal Palace, Bangalore. Sharing information about the participation, the Company said it would exhibit one of its luxury brands Jaisalmer Indian Craft Gin. A host of signature Jaisalmer Indian Craft Gin cocktails will be served at the bar that the brand will set up, along with various fun activities. Numerous sampling events and workshops will be held during the festival.
After celebrating Gin in the country in Delhi and Mumbai, Gin Explorer’s Club, India’s largest gin festival, is all set to expect a massive turnout to taste the best of Gins and simultaneously indulge in an experience of true pop, rock, and blues. With an eclectic line-up, people will get to sip and sway with music performances over the two days with artists like Peter Cat Recording Co., Sickflip, Tarang Joseph, Anjna, Aditi Ramesh and DJ Nida, adding a little groovy vibe to the ambiance of this fest.
With its introduction in Delhi in 2017, The Gin Explorer Club has become India’s Biggest Gin Festival that follows the philosophy, “Make India fall in love with Gin”, and provides an immersive experience as they bring multiple Gin brands, eateries, music, and more — all under a single roof.
Talking about the gin market and the relevance of such events, Mr Amar Sinha, Chief Operating Officer of Radico Khaitan Limited, said, “Consumerisation is constantly changing and such experiential events are the outcome of this change, and our Jaisalmer Indian Craft Gin was also the result of this changing preference. With people opting to experiment with their liquor choices, Gin witnessed a huge spike in sales across the country in the last few years. Participating in this fest gives us an opportunity to present our offering to the right audience and understand their taste going forward.”
Radico Khaitan Limited’s Jaisalmer Indian Craft Gin is named after the city of Jaisalmer, which is primarily known for the Jaisalmer Fort. The premium taste of Jaisalmer Indian Craft Gin comes from the ancient Indian knowledge of herbs. Seven of the 11 botanicals used in the distillation have been sourced from all four corners of India. Sweet orange peel from Central India, Cubeb Berries and Lemon Grass from Southern India, Darjeeling Green Tea leaves from Eastern India, Lemon Peel from Western India, the Coriander and Vetiver from the fields around Jaisalmer. Angelica roots, liquorice, and caraway seeds are among the other botanicals used in the gin, giving it a spicy, slightly anise-tinged flavour.
Curated by Food Talk India, this fest is a platform to showcase an amazing Gin experience. With 16 Homegrown and International Gins for guests, this will be a fun-filled experience for Gin lovers.
