The Fact Maker

realme launches new energy efficient 4-in-1 Convertible Inverter Air Conditioners on Flipkart

  • The product range with the Latest BEE labels features Flexi-Control Technology to adjust cooling capacity and save energy 
  • Rapid Cool feature, along with PowerX Inverter technology, provides an instant efficient cooling effect in 20 minutes, even at 55-degree celsius 
  • The ACs are available in four capacities, starting from INR 28,499 onwards 

Bengaluru  : realme, the fast-growing technology brand, today announced the expansion of its air conditioner range in realme TechLife ecosystem on Flipkart to cater to the customers’ cooling requirements. The new range of realme’s energy efficient 4-in-1 Convertible Inverter air conditioner features Flexi Control technology which allows consumers to operate the AC at different capacities based on the number of people in the room, thus resulting in significant power saving. The new range of realme air conditioners will be available on Flipkart in 1.0 and 1.5- ton capacities with 4-5 star ratings at a starting price of MRP (inclusive of all taxes) Rs 28,499/-. 

The 4-in-1 convertible ACs equipped with a “Rapid Cool” feature that increases the airflow,  giving instant cooling effect in 20 mins, and offering  wider remote sensing angles for enhanced convenience. Furthermore, the Inverter Technology with a variable speed compressor ensures faster, precise, and more efficient cooling operations, which results in faster cooling, reduced power consumption and longer compressor durability with maximum savings.

The new range features built-in circuits, which negates the need for a stabilizer and guarantees smooth performance even under significant voltage variations between 165-265V. The ACs come  with Blue Fin Technology for adequate protection of coils and 100% copper condenser & Inner Grooved copper tubes to facilitate more efficient heat transfers, increasing  their durability. Additionally, this range is equipped with R32, an environment-friendly refrigerant, which ensures negligible GHG emission, resulting in lesser ozone depletion. 

Hari Kumar, Vice-President, Large Appliances at Flipkart, said, “Air conditioners as a category has seen exponential growth in demand over the last year. As a homegrown e-commerce marketplace, Flipkart through thousands of its sellers selling consumer durables, offers a wide selection of products and after sales service through its service arm, Jeeves, enabling a seamless e-commerce experience for millions of customers across the country. In this endeavour, Flipkart through its sellers brings realme’s newest 4-in-1 convertible air conditioners with best-in-class technology solutions on our platform for our customers.”

Commenting on the launch, Madhav Sheth CEO – realme India, Vice President – realme, and President – realme International Business Group, said, “With the TechLife brand, we constantly strive to bring more convenience and offer best-in-class products to our customers. We have successfully launched air conditioners, washing machines, and refrigerators, and have built a strong consumer base in tier-2 and three markets in a very short span of time. The new range of 4-in-1 Convertible with Flexi Control Inverter Air Conditioners offer more features, efficiency, durability and flexibility to customers. We are thrilled to reach out to millions of customers across the country with Flipkart and provide them access to our state-of-the-art product portfolio.”  

Some of the key specifications include:

FeatureDescription
Convertible with adjustable cooling4-in-1 Convertible with Flexi-Control Technology Inverter
Superior coolingEfficient cooling at 55 degree celsius
Inverter Compressor TechnologyFaster cooling, reduced power consumption and longer compressor durability with 10 year warranty
Adjustable cooling modesAuto/Dry, Eco and Cool Mode
Blue Fin TechnologyHydrophilic Technology – Prevents water splashing
Environment friendlyR32 Eco-friendly refrigerant
Stabilizer free operationsSmooth operation of AC even under wide voltage fluctuations between 165-265V