~BookMyShow wraps up the Best of 2021’s entertainment trends across cinemas, live events, BookMyShow Stream and more both pre & post lockdown~
2021 à The year that truly set the tone for the entertainment industry and how! Would you believe us if we told you 12 months ago that 2.9 million people ended up booking their favourite movies over one single 4-day Diwali weekend? Unbelievable, right?! But that’s exactly what happened in 2021 as entertainment via BookMyShow, India’s leading entertainment destination, remained the constant for millions in India!
Whether it was handpicked binge-worthy movies entertaining people in the safety of their homes, live virtual events, special fundraising shows through the second wave or the much-awaited reopening of cinemas, BookMyShow remained at the forefront of entertainment providing Indians with the entertainment they wanted and how they wanted, truly ensuring that #EntertainmentIsBack!
The platform’s #CinemaIsBack campaign that was rolled out earlier this year, invited audiences to experience the long-lost feeling of watching movies on the big screen, popcorn tubs in tow! The festival season lit up the big screens once again, with worldwide blockbusters such as ‘Spider-Man: No Way Home’, ‘Sooryavanshi’, ‘Pushpa: The Rise’, ‘Vakeel Saab’, ‘Akhanda, ‘Doctor’, ‘Kurup’, ‘Annaatthe’ and Marvel’s ‘Eternals’ kicking up a storm at the box office, even as events such as ‘Sunburn Goa 2021’, Over The Top featuring AP Dhillon’s The Takeover Tour enthralled audiences thoroughly. Throughout the year, BookMyShow hosted a vast array of virtual events featuring Vipul Goyal in comedy, Gaurav Kapoor in sporting experiences and more. The latest entrant in the platform’s portfolio, BookMyShow Stream with its handpicked, curated library of celebrated and award-winning films and critically acclaimed titles from across the world introduced audiences to the TVOD (Transaction Video On-Demand) format at scale, enabling consumers to purchase content on a pay-per-view basis.
Since its launch, a whopping 22,51,000 hours of content have been streamed on BookMyShow Stream, with Zack Snyder’s Justice League’ scoring the highest streams.
While BookMyShow continued to meet India’s entertainment quotient, the company also played its part to support the country’s mass vaccination drive, with the entertainment destination using the strength of its technology platform and on-ground services facilitating 443,515 vaccine jabs through its BookMyShow Vaccination drives pan-India.
Commenting on the year that was, Ashish Hemrajani, Founder & CEO, BookMyShow said, “The past 18 months have been unimaginable and straight out of a Sci-Fi movie! It has been particularly rough for the out-of-home entertainment industry globally. Our greatest achievement at BookMyShow during these trying times, was to use our technology and platform strength to extend help and enable rapid vaccination drives all over the country. As we innovated to bring virtual experiences, movie streaming content, offbeat experiences and kept the motto of delivering non-stop entertainment to our customers, we tried and reclaimed our normal lives one step at a time. And today, there is no doubt that #EntertainmentIsBack and it seems to mirror global trends with revenge spending on things and aspects we took for granted. Movie sales are inching towards all-time highs with record numbers for Hindi, Hollywood as well as compelling Regional content. Live events have been opening up steadily with Covid and safety protocols in place across different cities with early indications on sales coming in extremely strong. We promise a blockbuster 2022 for live entertainment and movies and wish to thank millions of our customers for all the love and support through these times! BookMyShow is all set to pay back this love by ensuring we bring in some of the best-in-class entertainment experiences over the course of the New Year. As we remain optimistic of a strong recovery over the next few months, here’s wishing our customers, partners, artists and the entire community a safe and joyous New Year!”
Here’s a look at some of the key trends that entertained India in 2021*:
*January 1-December 10th, 2021
INDIA REJOICES AS #CINEMAISBACK
· BookMyShow clocked a whopping 2.9 million sales over the 4-day Diwali weekend owing to the blockbuster releases after lockdown restrictions were eased
· Post pandemic, the highest number of sales ‘in’ a single day was seen on November 5th, 2021, with 0.91 million tickets sold
· Highest number of tickets sold ‘for’ a single day stood at 1.07 million tickets sold for the day on November 5th, 2021
· Weekends were really for unwinding and enjoying, as the most preferred time to book tickets was on Sunday à 11 am – 1 pm and most preferred time to watch a movie was 6 pm on Sunday
Festive Fervour Fuels Cinemas:
· Diwali Weekend saw 35% of total sales from major metros – Mumbai, Chennai, Hyderabad, Bengaluru and NCR.
· Dussehra Weekend shined bright as Bengaluru, Hyderabad, Chennai, NCR, Vizag movie goers contributed to 51% of total sales
· Pongal/Sankranti weekend had South India drive 43% of total sales with Hyderabad, Chennai, Bengaluru, Vizag, Coimbatore leading the charge
· During the festive season, Sooryavanshi was the most watched movie during the weekend with 2.3 million tickets sold for weekend shows out of total 3.3 million tickets
Lights, Camera, Action!
Top Cities that watched most Movies
2021: Breaking Records & then some more…
Movies that garnered maximum eyeballs
|3||Spider-Man : No Way Home (English)|
|4||Vakeel Saab (Telugu)|
|9||Love Story (Telugu)|
|11||Godzilla vs Kong (English)|
Language No Bar!
Regional Languages that performed best
– Hindi and English films accounted for 1/3rd of total ticket sales with the rest coming from regional films
– Telugu and Tamil movies together accounted for almost 50% of total tickets sold on BookMyShow
Chhota Packet, Bada Dhamaka!
Small Budget films that won hearts
|1||Jathi Ratnalu (Telugu)|
|3||99 Songs (Tamil)|
|4||Free Guy (English)|
|5||Honsla Rakh (Punjabi)|
|6||Qismat 2 (Punjabi)|
|7||Mumbai Saga (Hindi)|
|8||Chal Mera Putt 2 (Punjabi)|
|9||Chal Mera Putt 3 (Punjabi)|
LIVE ENTERTAINMENT: BACK IN BUSINESS!
The Sound Of Entertainment:
Genres that entertained audiences most
– Sports (Cricket)
Virtual but Top-notch Entertainers:
|1||Vipul Goyal Live (Comedy)|
|2||Sadhguru Live with Chetan Bhagat (Online Streaming Talks)|
|3||Gaurav Kapoor Live (Online Sitdown Comedy)|
|4||Dubai Fight Night (Sports)|
|5||Matrix Fight Night 6 (Sports)|
|6||Ruskin Bond Teaches Writing (Workshop)|
|7||Dongri To Nowhere: Munawar Faruqui (Sitdown Comedy)|
|8||Sunburn Club Card 2021 – 2022 (Music)|
|9||Inauguration of GKG Foundation Stream for Cause (Performance)|
|10||Masterclass: Evolution of Digital Supply Chains (Masterclass)|
India’s most Entertained Cities, Virtually:
All That On-Ground Action!
Top Selling on-ground events
|1||3rd Test (Pink Ball) India vs England (Cricket)|
|2||Jo Bolta Hai Wohi Hota Hai feat Harsh Gujral (Stand-up Comedy)|
|3||Sunburn Goa 2021 (Music)|
|4||India International Trade Fair (Exhibition)|
|5||Medica Group Vaccination Program (Vaccination Drive)|
|6||Eka Lagnachi Pudhchi Gosht (Theatricals)|
|7||Wonderla Amusement Park (Outdoor Amusement)|
BOOKMYSHOW STREAM: FRESHLY BREWED CINEMA NOW STREAMING!
· 1790 films launched on Stream in 2021 alone, 1426 unique movies watched on Stream
· A whopping 22,51,000 hours of content were streamed on BookMyShow Stream since its launch in February
· Cinephiles rented 92% of movies they watched on BookMyShow Stream
Genres of Choice
Most Streamed Genres
· Drama & Adventure
· Sci-Fi Thriller
The Language of the World!
Most Popular Languages Streamed
Blockbusters which entertained cinema lovers at home on BookMyShow Stream:
· 9821 minutes à Most amount of time spent by a single user watching films on Stream
· Zack Snyder’s Justice League sold over 155k streams and was rented 18 times by a single user, making it the most rented film of the year
· Godzilla vs Kong remained the second most sold Hollywood film in Cinemas on BookMyShow & the second most sold film on Stream after Zack Snyder’s Justice League
· Busiest Day with highest views: Thursday, March 18th
· Most Preferred Time to stream being 8-12 PM on any given day
Studios In Action!
Most Popular Global Studios for films on BMS Stream
· Warner Bros.
· BookMyShow Stream Releases
· Sony Pictures
· NBC Universal
· PVR Pictures
· Paramount Pictures
· TikiLIVE Inc
· Superfine Films
· Impact Films
Stream Hits, One After Another
Most Streamed Hollywood Hits
|1||Zack Snyder’s Justice League|
|2||Godzilla Vs Kong|
|3||Wonder Woman 1984|
BookMyShow Stream: Desi Dhamaka
|2||The Interview: Night of 26/11 (Hindi)|
|3||Velukkakka Oppu Kaa (Malayalam)|
|4||Oye Mamu! (Hindi)|
Streaming, Day In & Day Out!