The Fact Maker

Reebok strengthens its presence in the Running category

Reebok, India’s leading fitness and lifestyle brand, introduces new upgrades to its running footwear portfolio with the new Floatride Energy & the new Liquifect 180. With people looking to reignite their outdoor fitness routine, the brand aims to ensure runners have the right gear to explore their fitness journeys.

Backed by performance, accessibility, and sustainability, the newly launched shoes feature enhanced attributes, creating a high-performance running shoe that is perfect for any type of run. With versatility at its core, both Floatride Energy & Liquifect 180 provide an unprecedented level of comfort and performance for runners.

Key Features of the new silhouettes include:

·         Floatride Energy 3.0 (INR 8,999): The latest iteration of the award-winning Floatride franchise, the new Floatride Energy features a midsole that delivers a lightweight feel and a smooth, responsive ride. A breathable square knit upper helps keep feet cool. The shoe further enhances flexibility and provides traction and durability.

·         Liquifect 180 (INR 6,599): The newly launched Liquifect 180 3.0 offers a modern silhouette with a quilted deco stitch that creates a 360-movement visual from upper to outsole. The injected polyurethane in the heel provides a cushioned ride with the FuelFoam midsole offering a responsive feel. A perfect combination of street and gym wear, the new Liquifect 180 is designed to provide all-day comfort.

The attractive prices of the all new Floatride Energy and Liquifect 180 are a testament to Reebok’s commitment to make fitness accessible for everyone, keeping the high-performance standards intact. Check out the complete collection at shop4reebok.com, select retail stores, Amazon, Flipkart, Myntra and Ajio.