The Fact Maker

Samsung Bets Big on High-Capacity Refrigerators in Chennai

-Clocked 116% growth in 55-inch & above smart TVs while premium refrigerators and washing machines sales grew 39% and 51% respectively in Tamil Nadu

Chennai: The festive season is the most exciting time for the year when people upgrade their homes to make it festive ready. Consumers in Tamil Nadu are upgrading to Samsung’s big screen TVs, refrigerator and washing machines to equip their homes with latest technology.

Owing to this trend, Samsung, India’s largest and most trusted consumer electronics brand, saw 116% increase in 55 inch and above smart TVs, 39% growth in Frost Free Refrigerators above 350-litres and 51% growth in washing machines above 9 kg capacity, in the month of September. Overall, in Tamil Nadu, Samsung hascaptured a significant market share of 30.7% for TVs, 37.6% for refrigeratorsand 21.9% for washing machines, thus, making Samsung the market leader in the TV and refrigerator categories.

‘‘Samsung, being one of the most trusted brands in the country, displays supremacy due to its innovative products coupled with aggressive after sales service. With Samsung’s assistance and a strong line-up of TVs and other digital appliances addressing the needs of Indian consumers, we are optimistic for a strong sales trend throughout the festive season,’’ said,Mr. J. Johnson, Managing Director, Sathya Agencies (P) Ltd.

Consumers are also demanding high capacity refrigerators that offer additional food storage and enhance the aesthetics of their kitchens. To address the growing demand, Samsung recently launched BESPOKE French Door refrigerator lineup, available in 4-Door Flex Family Hub™ and 4-Door Flex French Door models, with a unique blend of personalised aesthetic and premium refrigeration. It not only offers design innovation but also technology innovations.

Samsung has a wide range of revolutionary premium and lifestyle TVs such as Neo QLED TV, QLED TVs, The Frame TV, The Serif TV, Crystal 4K UHD TVs that not just enhances your living room with its beautiful design but also offer exceptionally true-to-life picture and sound quality for a cinematic viewing experience.

Alongside, consumers are looking to buy high capacity, fully automatic washing machines such as Samsung Eco Bubble with Hygiene Steam feature to ensure high standards of cleaning and hygiene.

Samsung has seen strong growth pan India for its consumer electronics business and is expecting the overall sale to grow by 30% and sale of its premium category of TVs and digital appliances to grow by 65%, this festive season.