The Fact Maker

Samsung India Creates Record with Galaxy S22 Ultra, Dominates with 74% Market Share in March

Samsung’s most premium flagship smartphone – Galaxy S22 Ultra – raced to the pole position in the INR 100,000+ category with 74% volume market share in March 2022, according to Counterpoint Research. Samsung’s overall market share in the INR 100,000+ category in March 2022 was 81%, thanks to the huge popularity and success of Galaxy S22 Ultra in India.

“Galaxy S22 series had a great start in India, especially for the Galaxy S22 Ultra that merges Note features with the S-series. As a result of this, the demand was not only driven by the strong installed base of the previous S series users but also from the note users as well. Samsung has a momentum now in the premium segment as our channel checks are indicating a robust demand going into the second quarter as well,” said Tarun Pathak, Research Director, Counterpoint Research.

“We have achieved a record milestone of 74% volume market share in greater than 100K segment with our epic Galaxy S22 Ultra. Our success was on account of our ‘3E strategy’ that focused on – Expansion, Experience and Extraction – to win the hearts of Indian consumers. We increased our flagship retail footprint to enable consumers to experience our devices not only in metro cities but also in Tier 1 and smaller towns. We created platforms to enable consumers to buy like never before with Samsung Upgrade and Samsung Finance+ which boosted our growth in metro and even higher in non-metro cities,” said Aditya Babbar, Senior Director and Head of Product Marketing, Mobile Business, Samsung India.

The success of Galaxy S22 series also helped Samsung India emerge as the number 1 smartphone maker in the premium segment (INR 30,000+) with 38% volume market share in March 2022, according to Counterpoint Research. Samsung was India’s number 1 smartphone company in March 2022 with 22% volume market share and 27% value market share, Counterpoint Research added.

Samsung not only consolidated its overall mobile business leadership in March, but also led the smartwatch and tablet businesses in India. According to syndicated data, Samsung had 73% volume market share in smartwatch market and 47% volume market share in the tablet business in the month of March 2022.