Bengaluru : Sector 144 – JP Nagar’s newest craft beer destination, announces the launch of The King of Pours, a specially curated craft beer menu inspired by music, nostalgia, and Bengaluru’s evolving beer culture. Launched on 20th May 2026, the new beer programme introduces five signature brews that blend contemporary brewing styles with hyperlocal ingredients, immersive storytelling, and the familiar rhythm of neighbourhood gatherings.
Conceptualised around the spirit and energy of JP Nagar, The King of Pours draws inspiration from iconic musical eras while reflecting the city’s love for craft beer and community driven experiences. Each beer has been designed to capture a distinct mood, flavour profile, and moment, bringing together locally rooted ingredients with expressive brewing techniques.
The newly launched menu features Billie’s Wit, a bright Belgian Witbier infused with refreshing mosambi peel; Beat It Hefe, a smooth German Hefeweizen layered with banana and clove notes; Off The Wall Stout, a bold espresso stout brewed using Chikmagalur Arabica coffee; Dangerous IPA, a tropical hop forward American IPA with vibrant citrus character; and Mango Jam NEIPA, a hazy mango infused New England IPA crafted for vibrant shared pours and summer evenings.
Adding to the experience, Sector 144 also introduces its Wednesday Gig Nights, bringing together live music, curated entertainment, and a vibrant community driven atmosphere designed to make the space feel immersive, energetic, and deeply social.
Designed as more than just a beer launch, The King of Pours transforms the taproom into an immersive sensory led experience inspired by music, storytelling, and neighbourhood nostalgia. Through neon inspired visual elements, familiar cultural references, and flavour driven craft beers, Sector 144 aims to create a space that feels energetic, welcoming, and deeply connected to Bengaluru’s social culture.
The launch also reflects Sector 144’s larger vision of building a contemporary craft beer destination rooted in community, familiarity, and immersive hospitality experiences. Guided by the philosophy of “Be Native, Be You & Celebrate Life,” the space brings together immersive hospitality, curated entertainment, and a strong sense of belonging for guests and neighbourhood communities alike.
Speaking about the launch, the founder Kushal Raj of Sector 144 shared, “With The King of Pours, we wanted to create more than a beer menu. Every brew has been designed around a feeling, a memory, and a moment people can connect with. From local ingredients to the atmosphere inside the space, the idea was to build something immersive, familiar, and rooted in the culture of JP Nagar and Bengaluru.”
Set within the vibrant and community driven atmosphere of Sector 144, The King of Pours invites guests to experience craft beer through storytelling, flavour, and shared moments, creating a launch that feels nostalgic, celebratory, and distinctly local.
