New Delhi : On the occasion of Valentine’s Day, India’s most admired Shopping centre, Select CITYWALK has redefined the meaning of ‘Love’ with a digital campaign called, #WhatIsLove. The shopping centre has taken various initiatives in the ‘Month of Love’ to promote ‘Self Love’ and ‘Small Gestures of Love’.
Through the #WhatIsLove Campaign, Select CITYWALK invites it’s patrons to celebrate every expression of love, by sharing individualised and authentic depictions of what love means to them. Inviting all patrons to share their unique moments and feelings, Select CITYWALK draws attention to how love can be defined in multiple small gestures. Celebrating all things love, there is also a special Valentine Art Mural, titled, ‘What is Love’, installed in the shopping centre, in collaboration with Pearl Academy, showcasing the meaning of love through art. On 15th of February Famous body positivity influencer, Sakshi Sindhwani will talk about ‘Self-Love’ at the shopping centre, promoting the importance of being self-sufficient amongst today’s generation.
Speaking on the initiative, Mr. Yogeshwar Sharma CEO & Executive Director Select CITYWALK said, “Love cannot have a definite meaning and we at Select CITYWALK are proud to launch this initiative and inculcate the feeling ‘Self-love’ amongst our customers. Love has been redefined in today’s time and to be able to enjoy one’s own company is an art. Bringing initiatives that the entire community can be a part of, and share with us, has always been at the forefront of all our campaigns.”
For Valentine’s Day, the shopping centre has done a special heart-warming valentine’s decor, and has installed photo booths, where patrons can get Instagram worthy pictures and make memories for a lifetime. Famous Salsa group, ‘Bad Salsa Group’ will also perform at Select CITYWALK on the 14th of February for all who want to shake a leg. Various Comedy artists will also perform at the shopping centre across Valentine’s Day, promising a fun and immersive experience for all visitors. Customers can also participate in assured giveaways and claim amazing offers, from multiple retail outlets across the shopping centre.
