Bengaluru: Some collaborations are predictable, but PHURR’s latest move goes a step further by shifting how a F&B brand can be perceived. The design-focused vegetarian restaurant has partnered with SNITCH to launch a limited-edition T-shirt collection, extending its identity beyond the restaurant and into everyday culture. At its core, this is a meeting point between two distinct worlds.
PHURR has built a strong visual and experiential identity within its space, while SNITCH brings its understanding of contemporary streetwear and youth culture. Together, they explore an exciting outcome of dining, design, and fashion intersecting and creating a collaboration that feels as much about culture as it does about product.
Today’s audience is not just dining out; they are seeking spaces they can connect with and share as part of their identity. This is especially true for Gen Z, who are moving away from traditional cocktail culture and gravitating towards more inclusive, design-focused experiences like PHURR. This collaboration taps into that shift, bringing together dining, design, and fashion in a way that feels as much about culture as it does about product.
The capsule collection takes inspiration from PHURR’s signature bird-themed mocktails and reinterprets them into wearable pieces.
Inspired by the Orange Owl mocktail, the vibrant T-shirt features a bold citrus palette and a striking owl graphic that instantly draws attention.
Influenced by the Mojito Flamingo mocktail, the T-shirt showcases a vivid flamingo illustration, bringing in a sense of movement and colour that feels both expressive and fluid.
Drawing inspiration from the Penguin Potion mocktail, the T-shirt features a minimal front and a bold, graphic-led back that creates a striking sense of contrast and surprise.
“AT PHURR, I’ve always loved it when we have been able to step outside our bubble. This collaboration is the quintessential example of how a brand can express itself beyond food and beverages. The collection shows exactly what we want our customers to feel, an experience that is both premium and vibrant at the same time. Furthermore, our love for maximalism continues to be shown with the design and colours. Being loud is an expression of being free, and that is what PHURR is all about,” says Rahul Lunawat, Founder, PHURR.
For SNITCH, the collaboration presented an opportunity to work with a brand that is already thinking beyond traditional boundaries, particularly in how it integrates diverse cultural elements into its offerings. “Collaborations today are most meaningful when they bring together two distinct identities in a way that feels natural and considered. With PHURR, the idea was to build something that reflects both worlds while still feeling relevant to the audience. This partnership is less about product and more about creating a shared expression of design, culture, and everyday wear,” says Siddharth Dungarwal, Founder, SNITCH.
Over time, PHURR has positioned itself as more than a dining destination. From its maximal design language to its mocktail-forward approach, the brand has consistently focused on creating an experience that feels culturally relevant. With this drop, PHURR takes a clear step forward, not just as a restaurant but as a brand that sits at the intersection of food, design, and culture.
Fact Sheet:
Collection: PHURR x SNITCH Limited Edition T-Shirts
Date: March 2026
City: Bengaluru
Availability: Offline at PHURR outlets
Price: 1499/-
