Spawake reinvigorates its brand identity, appoints iconic Indian actress Ms. Mouni Roy as brand ambassador
– An all-new advanced “Brightening Solution” range of products to be launched through a 360-degree campaign featuring Mouni Roy –
Spawake, the strategic brand of KOSÉ Corporation which is one of the largest beauty and cosmetic companies of Japan, today appointed the iconic Indian actress Ms. Mouni Roy as its new brand ambassador, to refresh its brand identity in India. Centered in Spawake’s new tagline – ‘Awaken your sea spa beauty’, the revamped identity focuses on skin Brightening Solution through the launch of five new products.
Commenting on this occasion, Mr. Takuya Inami, Director & CEO, KOSÉ Corporation India Pvt. Ltd. said, “Spawake has always been at the forefront of addressing the skincare needs of the modern Indian women. With our extensive R&D, we are able to successfully infuse our Japanese expertise with the all-natural sea ingredients to launch products that help radiate the beauty of Indian women. We are very excited to announce the launch of our new Brightening Solution range with five new products. With Ms. Mouni Roy as our new brand ambassador, we are confident of deepening Spawake’s connect with the modern Indian women. Her impeccable, naturally vibrant persona resonates with the nature based Spawake product range.”
Elated with this association, Ms. Mouni Roy said, “I have always loved Japan and its culture. And now, I’m really excited to be associated with Spawake from the house of KOSÉ which is one of the leading Cosmetics companies in Japan. Most important for me is to associate myself with a brand that walks the talk. I prefer all thing natural and Spawake offers exactly that with its sea-based natural ingredients in all its products. So, exciting times ahead for me and for you! Beautiful secrets from Japan have now come all the way home to us. I’m looking forward to a long and beautiful association with the Spawake family.”
The new Brightening Solutions range of Spawake will express the Brand’s renewed promise through its extensive 360-degree Brand Campaign 2022: Beautiful Secrets from Japan. The campaign showcases the ties between India and Japan, celebrating 70th anniversary of India–Japan relations. Far beyond both the social and economic bonds that the two countries share, both have a great cultural impact on each-other and this is the source of the people’s sense of closeness to each other. Grounded in this sense of closeness, the campaign exhibits Spawake’s understanding of the skincare requirements of Indian consumers.