CoinSwitchKuber, India’s largest and most valued crypto platform, has launched a new ad featuring Bollywood superstar Ranveer Singh as part of its continuous endeavour to bring financial well-being and make money equal for Indians. The recent ad spotlights CoinSwitchKuber’s innovative offering that allows users to start crypto investments at just Rs 100.
This ad is part of #KuchTohBadlega, CoinSwitchKuber’s latest 360-degree ad campaign (First Film, Second Film , Third Film) running across various online and digital platforms including television, print, and OTT platform Disney+ Hotstar.
CoinSwitchKuber’s (coinswitch.co) simple, user-friendly interface enables users to start investing in fractional bits on Bitcoin and other popular cryptocurrencies. The crypto unicorn works with Chainalysis to ensure all the crypto transactions are clean and safe from any kind of security breaches and financial irregularities. Unlike other cryptocurrency exchanges, CoinSwitchKuber pools liquidity from leading crypto exchanges in India and globally to enable users to trade at the best rates.
Sharan Nair, Chief Business Officer, CoinSwitchKuber, said, “We strive to provide deep insights to users at the buying stage to help them make an informed investment decision. In our constant endeavour to raise awareness about cryptocurrencies and #MakingIndiaInvest, we are delighted to partner with Bollywood superstar and ultimate youth icon Ranveer Singh. Over 60% of our user base is from Tier 2 – 3 cities and half of them are less than 28 years old. Ranveer’s unmatched energy, passion, and credibility will help us engage, educate, and excite more Indians about the crypto revolution.”
CoinSwitchKuber has raised $260 million in Series C funding from Coinbase Ventures and Andreessen Horowitz (a16z) in September 2021 to become India’s most valued crypto Unicorn at a valuation of $1.9 billion. The company crossed 11 million registered users in a record 15 months and now plans to deliver diverse investment options to its growing customer base.