The Fact Maker

Storia® Foods & Beverages launches Turmeric Latte in 3 flavours

Hyderabad: With the onset of winters and COVID-19 in full swing, our immune system has taken a toll. Keeping this in mind, Storia® Foods & Beverages Pvt. Ltd., a young and disruptive F&B brand in India, has launched a ready to drink Turmeric Latte for consumers to boost immunity. With the launch of Turmeric Latte, Storia is sending a warm hug to its consumers, keeping consumer’s preferences in mind and helping them combat the hectic and stressful days.

As the winter approaches, our body falls prey to illnesses and infections. This is because the harsh environment and dry air can take a toll on our immune system.

A healthy lifestyle not only helps prevent illness but also enables one to perform their best. First step to stay fit and healthy is by eating right. Storia Turmeric Latte contains natural curcumin, active ingredient in turmeric. It is trans fat free and has no preservatives, which makes it one of the most sought after beverage in functional nutrition.

Sharing the thought behind launching Turmeric Latte, Vishal Shah, Founder & Managing Director, Storia® Foods & Beverages Pvt. Ltd said, “Turmeric (Haldi) is every Indian household’s go-to fix for various health problems. Its usage has been long embedded in the ancient Ayurvedic practice and has been cited to promote the holistic health of the body. Consumer has always been the centre for us and we are happy to launch the new product-Turmeric Latte, an immunity booster beverage for them during COVID times. The beverage is safe for consumption, both in warm and cold conditions. We believe our Turmeric Latte would soon emerge as a popular drink among consumers, who are now looking for alternative ways to stay healthy and boost their immunity.”

Besides being healthy, Storia Turmeric Latte is available in three tasty flavours of Classic Turmeric, Aromatic Saffron and Tasty Nutmeg. This drink is available in 180ml ready-to-drink bottle and can be consumed regularly by any age group at any hour of the day. The drink is available at Storia’s recently launched D2C website, which is active in Delhi and Mumbai. Customers in other cities can avail the drink by ordering online from Amazon.

Storia® was incorporated in April 2017 and is currently present across 50,000+ retail outlets in 33 cities. Storia®’s product portfolio comprises of Shakes, 100% Natural Tender Coconut Water, Beverage Whitener and Street Style juices. Storia® shakes are the highest fruit content shakes in India and all their products are free of preservatives and additives making them 100% natural with superior health benefits.