The Fact Maker

Taneira welcomes the Tamil New Year with the launch of its flagship store in Chennai

~ With the launch of its twentieth store in the country, the brand continues to expand its footprint nationwide ~

 Taneira, the women’s ethnic wear brand from Titan, the TATA Group Company welcomes Puthandu, the Tamil New Year, with the grand launch of its flagship store in the city. Located at Anna Nagar, the store was inaugurated by Mrs. Jayashree Muralidharan, I.A.S. – Special Secretary to Government, Industries department, Chennai and Mr. C K Venkataraman – Managing Director, Titan Company Ltd, in the presence of Mr. Ambuj Narayan – Chief Executive Officer, Taneira and Mr. Sharad – Regional Business Head – South, Titan Company Ltd.

Spread across 3500 sq. ft., the store is located at Shop No. W-100, Second Avenue, Anna Nagar and is the twentieth store by Taneira in India. A high street stand-alone building, the store houses an extensive range of handcrafted collections across sarees, blouses, ready-to-wear kurtas & kurta sets carefully crafted with the most authentic weaves from across the country. As we get ready to celebrate Puthandu, Taneira brings best of India under one roof with a rich assemblage of diverse textiles and craftsmanship ranging from exquisite Banarasi silks, rich Kanjeevarams including Chanderis and Maheshwaris from Madhya Pradesh, Jamdanis from Bengal, Ikats from Gujarat & Andhra Pradesh and a vast collection of Tussars from Bihar, Chhattisgarh and Orissa and much more. Through the years, the brand has earnestly worked towards the revival of traditional designs and has presented a contemporary vocabulary for today’s rooted yet progressive Indian women.

Speaking on this momentous occasion, Mr. C K Venkataraman, Managing Director, Titan Company Ltd said “We are elated to launch our flagship store in Chennai. The brand has received incredible love and appreciation for the Express Avenue Mall store.  With this launch, we eagerly look forward to welcome our customers, right in time for the festive shopping on the auspicious occasion of Puthandu.”

With differentiated designs from over 100+ weaving clusters of India, Taneira stores celebrate traditional Indian ensembles made with the pure and natural fibres in an upscale earthy setting. Each store is brought to life not only through the magnificence of their product range, but also through the uniqueness of the store, which is earthy and sustainable by nature. A visual treat for the keen eye, this store reflects the magic of Indian textiles, motifs, landscape and culture. Every Taneira store provides its customers with an inimitable experience as one is welcomed by the thoughtful blend of cultural and traditional elements. With a curation of products for everyday wear as well as exclusive designs to cater to special occasions, festivals and weddings, Taneira provides a unique retail experience to its customers to witness the sheer magic of the handcrafted treasures.

With the grand launch of its flagship store, Taneira invites the saree lovers and enthusiasts to indulge with the festival shopping and grab some of the finest handcrafted treasures for themselves and their loved ones. The brand is also running an inaugural Tanishq Gold Coin Offer for the customers from 9th April to 15th April 2022.