The Fact Maker

TAT premiers ‘Meaningful Relationship’ advertising film to the world

The film illustrates key messages under the TAT’s 2024 international communication campaign

Mumba:The Tourism Authority of Thailand (TAT) premiered its latest “Meaningful Relationship” advertising film at the World Travel Market (WTM) 2023 and has scheduled a broadcast until 31 October 2024 through offline and online media platforms as well as the TAT’s own social media accounts including those of the 29 TAT offices around the world.

The thematic advertising film is 3.37 minutes long presenting characters of tourists from three countries speaking three languages: Korean, Portuguese, and French with English subtitles. The cut version is 30 seconds long with dubbed English and English subtitles.

Attractions, landmarks, community-based tourism villages, and accommodations appearing in the film are located in Kanchanaburi, Chumphon, Nakhon Phanom, and Bangkok.

Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “The Meaningful Relationship advertising film forms part of our latest communication campaign to inspire travellers from around the world to come and engage in meaningful connections with every aspect of Thailand, from the local people and community to nature and meaningful, one-of-a-kind experiences.”

TAT expects the Meaningful Relationship advertising film to inspire affluent travellers to visit Thailand and help reach the target of 25-30 million arrivals and 1.5 trillion Baht in revenue by this year-end. The number is set to grow to a total revenue of 3 trillion Baht with 1.92 trillion Baht coming from the international market.

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