The Fact Maker

“The American watches brand Esprit launches its new collection”

The American watches brand Esprit, unveiled its new collection on Thursday, 23rd December 2021 at Le Meridien, New Delhi. Esprit has revamped its entire watch range and has brought exciting and trendy new range in playful colors, stylish stone dials, designer bracelets, and unconventional fashion aesthetics. The collection is all about adding positive values and thoughtfulness to one’s style statement. Currently, Esprit is targeting young female customers who are looking to ramp up their style quotient. The new collection of watches is specially tailored as per the need of Indian customers and are priced attractively between Rs.8000 – Rs.10000. AP Group, exclusive India partner of Esprit, looks to pursue an aggressive expansion plan for Esprit watches in India and the brand is eyeing to regain the market share in the watch category.

The brand is taking forward its India journey with great enthusiasm while creating high-quality, affordable premium fashion for millennials and Gen Z. With positivity and sustainability and the core, the brand is looking forward to a dynamic comeback in the Indian market. Esprit has appointed Indian Bollywood actor Ananya Panday as its celebrity brand ambassador.

AP Group COO, Adi Shroff said, The modern Indian woman is a pinnacle of style and sophistication and our watches at Espirit perfectly complement their value. We believe that every woman is unique and we tried to imbibe that spirit of uniqueness in our latest collection.