The Fact Maker

Top 5 influencer marketing platforms that focus on improving the Influencer’s ROI

Influencer marketing has become the most preferred tactic for brands to connect with their target audience. Influencer marketing focuses on using key figures it helps in increasing brand recognition, and more credibility.  Influencer marketing is growing rapidly and its evolving to get smarter and measurable. With the help of influencer marketing, influencers produce a great ROI for brands. For marketing leaders’ ROI-focused influencer campaigns are a top of the funnel move at the moment.

Identifying the right influencer is one of the greatest challenges that marketers face. Keeping track of activities helps brands find out whether and to what extent influencers are reaching out on their behalf. 

Wobb is the world’s fastest influencer hiring platform that connects marketers with verified social media influencers for paid and barter campaigns. Being one of its kind martech startup, Wobb is also recognized as India’s largest and AI-driven platform for influencers and marketers. Incepted in 2020, the startup is trusted by more than 300 brands and agencies and over 1 Lac influencers across the country. Since the influencers are present on the platform itself, Wobb allows brand managers to run and execute their campaigns in a record timeframe of 30 minutes. Right from hiring the influencer to launching the campaign; brand managers can do it all in the minimum span of time with the help of Wobb.


ClanConnect was founded with a vision to transform the digital marketing landscape by placing power in the hands of the brands and the hands of the influencer. The three pillars of technology, creativity and people deployed in the best possible manner is what makes ClanConnect the go-to place for all brands and influencers. The technology engine behind ClanConnect ensures that vast amounts of data is crunched real-time providing end-users with the best possible insights to make completely informed decisions.


Buzzerati is a platform for influencer marketing, founded in the year 2016, by Samar Verma. It has a wide network of bloggers, celebrities, popular personalities, and more. This network spreads across all the social media platforms.

It collects and analyzes the data of top influencers, their followers, engagement rate, and more. This helps the brands to create appropriate messaging and find the best relatable influencer. This also enables them to create network campaigns.

One Impression

One Impression is helping over 250+ Enterprises & D2C Brands drive influencer led campaigns via their network of over 14 Million influencers across social platforms including Instagram, YouTube, Pinterest, Facebook, etc. Their key strength lies in being able to deliver consistent ROI at scale and speed with utmost seamlessness. They are a single point of contact for everyone from a top celebrity to a micro-influencer.


Grynow is a leading influencer marketing agency in India, connecting brands and influencers. More than 50,000 social media influencers, artists, bloggers and content creators are associated with Grynow for influencer marketing campaigns execution. More than 200 top brands trust them for their brand growth and marketing.

Grynow aims to bring brands closer to their goals through “Word of Mouth” of the most influential figures today. Bolstered with effective strategies, they aim to make influencer marketing most efficient and sort after path in marketing sphere for brands. They believe in the power of storytelling, and manoeuvre the same to triumph effective brand communication.