Influencer marketing is a social media marketing that uses endorsements from influencers individuals who have good dedicating social followers. Basically influencers marketing works on the basis of how influencers built-up their trust to their followers. It had a simple strategy of marketing where influencers received a payout for the promotion of brand products. Influencers receive their payout in any form whether it’s a free product, cash and discounts off expensive products as we can say in today’s world instagram is the most popular influencer marketing platform. These influencers are the opinion leaders with the most high followers base and appear themselves as trustworthy sources of information to their peoples.
If we look at comparison to social media marketing, influencers marketing has taken a good way to communicate for campaigns of brands and products delivering trustworthy information to their followers.
Have a glimpse at the top 5 Influencer Marketing platforms that can boost your business-
1-DRIM
DRIM is a London based startup and India’s only performance influencer marketing platform that offers end to end management to D2C brands, specializes in creating the most effective influencer marketing campaigns. They believe in providing a comprehensive brand experience while acknowledging and rewarding individual creativity. Their full-service client concierge will collaborate with their talented team of professionals and creatives to create and facilitate the true magic of performance-influencer marketing at each stage of the campaign. The company’s vision is for its partners, which include brands, influencers, and employees, to be wealthy and content. It has over 250k influencers, 200 brands, and nearly 2000 influencer talent managers and develops campaign strategies to help brands like Domino’s Pizza, McDonald’s, Swiggy, Amazon, Snapdeal, and others.
2- Whoppl
A specialised digital first content creation company with a niche in designing strategic influencer marketing campaigns that result in cohesive & measurable brand experiences while celebrating individual creativity.
Their team of experts are constantly brewing creative content strategies specific to brand guidelines while being cognizant of the influencer aesthetic while their social squad stays on top of all the current trends and always on the lookout for the ‘next big thing.’
They have three main verticals – Content creation at scale, Influencer Marketing & Social Commerce
3- Pulpkey
A creative and technology-backed influencer marketing company where social media creators collaborate together to make branded content on instagram,youtube .Its mission is to give brands a human voice through collaboration with influencers. Pulpkey is an influencer marketing firm that combines creativity and technology.
4- Winkl
Bangalore based influencer marketing platform where you can collaborate with thousands of influencers and manage your influencer marketing campaign in just a single click. The biggest search engine for influencers is winkl where you can discover thousands of influencers across india. Winkl always helped target influencers simply and efficiently.from this platform you always have a right connect with top influencer who used to manage you brand campaign
5-Good creators co.
The biggest search engine for influencers is good creators co.where you can discover thousands of influencers , it’s helpful in getting a detail of any influencer in a short while in just a single tap browser. This is a tailored influencer marketing strategy based on detailed research of your brand and its competition. It specially focuses on unique content ideas for top influencers to focus on brand campaigns.
Final thought
As there is a good reach on upcoming time with influencers as They know how to entertain, how to engage, and how to persuade. IInfluencers can help create an online buzz about the brand. It also strengthens the brand reputation and helps in improving audience engagement.Besides, it also increases the revenue by enhancing the brand’s image and making more connections and helps the brand reach its goals.
