Hyderabad: TVS Srichakra Limited, India’s leading 2 & 3-wheeler Tyre Company, has rolled out a social media campaign #TurnItAround to celebrate Father’s Day 2021. Taking a simple, contextual situation that children are experiencing right now, due to the second wave of the pandemic, the campaign talks about how Fathers are our everyday heroes who can turn around any situation.
Commenting on the campaign Mr. P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “The insight picked up for our Father’s Day campaign is extremely relatable to present day fathers of young children. It brings alive the bond cherished between a father and his daughter, through a simple act of ‘motorbike ride’ together. #TurnItAround is themed around how despite limitations presented by the pandemic, fathers have managed to engage and bring a smile on the face of their kids. We as a brand, stand by them.”