After more than 140 years of global trust and precision, Victorinox is redefining its presence in India with a renewed focus on serious Swiss watchmaking. Known for its iconic Swiss Army Knife™ and reliable timepieces, the brand now elevates its watch portfolio from accessory to authority—marking a significant milestone in its India journey.
At the core of this transformation lies Victorinox’s state-of-the-art Watch Competence Centre in Delémont, Switzerland—the heart of Swiss horology. Since 2016, this facility has brought every stage of watchmaking under one roof, from design and prototyping to manufacturing and final assembly. With over 200 Swiss specialists and a strong sustainability backbone, including solar-powered energy systems, Victorinox ensures every timepiece meets standards that go beyond Swiss-made benchmarks.
For India, this evolution translates into a powerful promise: watches that are not only Swiss-made, but Swiss-crafted, Swiss-controlled, and Swiss-tested.
Marking this new chapter, Victorinox India introduces its campaign, “Spend Your Time Wisely,” positioning its watches as the technical and emotional core of the brand. Under the leadership of Debraj Sengupta, Managing Director – Sales & Marketing, and Avirup Mukhopadhyay, Head of Marketing, the brand is set to strengthen its foothold in India’s growing luxury watch segment with a sharp focus on engineering excellence and consumer relevance.
The 2026 portfolio showcases Victorinox’s watchmaking ambition through standout collections. The Air Pro GMT Automatic caters to global professionals with multi-time-zone functionality, while Concept One blends innovation with sustainability through automatic and solar-powered variants. The Dive Pro Collection, built for extreme conditions, meets ISO diver standards, while Square One introduces a bold, contemporary design language.
Additionally, refreshed editions of the Maverick and I.N.O.X. collections celebrate India’s vibrant spirit—combining durability with refined aesthetics.
As Victorinox steps into this new phase, its message is clear: the brand is no longer just keeping time—it is defining it.
