The Fact Maker

What does it take to be a successful influencer?

By Founding Member and VP Creator’s Management, IPLIX, Mr. Arpan Soni 

Social media has ingrained itself into people’s daily lives. Additionally, it has developed into a crucial component of how marketers interact with their target audience. Social networking sites like Instagram, Facebook, Twitter, and Pinterest add new users every day. The majority of them continue to be users who occasionally share content, but a small number of them decide to become content creators or “influencers”.

The best way to define influencers is as those with the power to sway a sizeable audience of potential customers, subscribers, users, etc. Typically, these influencers use social media channels to evaluate and endorse goods and services.

Instagram, for example, adds thousands of users every day, making it one of the biggest and most powerful social media networks. Therefore, the firms that cooperate with Instagram influencers frequently pay them large sums of money.

But the question arises here, How to become a successful influencer?

Be innovative – Content creators must be creative in their work and strive to produce as much original content as they can. Numerous instances of influencers going viral initially but eventually disappearing from feeds due to a lack of originality have occurred. Being trendy requires novelty. A joke that has already been heard and laughed at won’t always elicit the same reaction on social media. 

It demands an expansion of the influencer’s and the content’s personalities. The amount of maturity in the content that audiences expect leads to greater engagement and relatability.

Be consistent – The saying “Out of sight, out of mind” applies to social media. If your content seems constant, the algorithm will keep you on feeds. Daily social media posting keeps you visible to them and makes you impossible to ignore. Every day, a new influencer joins social media, so if one day, they appear at the same time as you, you lose your position.

Build a community – Communities are essential because they encourage participation. Users become more receptive to your brand with every active engagement. They produce a friendly, lively atmosphere. They promote brand loyalty and passion since members of the community will credit your brand as the source of their growth and happy experiences. Communities serve as inspiration’s breeding grounds because they empower individuals to share their personal experiences, which can forge bonds and motivate others to take action. Your brand will come across as reliable if you can convince your fans to act as a cohesive group. They gain a larger following and hence experience higher retention rates.

Diversify your content to draw the audience in. If your content is not boring, people will want to watch you again. Long form, short form, and static material are examples of content kinds that might contribute to diversification. Humour in terms of genre, dark comedy, trends, etc.Diversifying social media requires the use of reels, videos, static posts, etc. If each category produces content of the highest caliber. 

The influencer that social media is seeking for is you. For aspiring Instagram influencers and content producers, this article can serve as a good place to start, but it can only do so much.

Take hold of your screens and make the most of your reach.