The Fact Maker

WOW Skin Science Unveils Color Cupid: The Ultimate Makeup Must-Have Brand for GenZ Consumers

Bangalore: WOW Skin Science, a leading beauty and wellness brand renowned for its best-selling skin and hair care products, ventures into the cosmetics category with the launch of their new brand ‘Color Cupid.’ This innovative and multi-functional makeup brand, specially designed and curated for Gen-Z and Millennial audiences, celebrates the philosophy “Love every shade of me”. Color Cupid aims to empower users to embrace every aspect of their identity, encouraging self-expression and individuality beyond conventional beauty standards.

Given the changing consumption habits of modern Indian consumers, WOW Skin Science recognized immense potential for accessible makeup for the GenZ consumers. Having understood GenZ’s desire for experimentation & self-discovery, they collaborated with leading makeup artists to create a range of differentiated, high-quality cosmetics that are versatile and accessible, supporting GenZ in their quest for self-expression.

Distinguishing itself in the competitive market, Color Cupid encourages individuals to revel in their unique beauty beyond conventional standards. Launching with an extensive range of nearly 40 SKUs across face, eyes, and lips categories, Color Cupid offers a comprehensive range of products. The eye portfolio includes Kajal and Eyeliner, while the lip portfolio features Bullet Lipstick, Liquid Lipstick, and India’s first Lip Duo – a unique combination of liquid lipstick with tinted lip balm. The face portfolio comprises Foundation, Primer, BB Cream, and a Makeup Remover, providing versatile, high-performing options.

“With this launch, we aim to revolutionize the beauty industry by bridging the gap between your inner world and outer expression, helping you find the look that reflects who you are, without seeking validation or judgment,” expressed Manish Chowdhary, Co-Founder of WOW Skin Science. “We believe makeup should celebrate every facet of your identity, empowering you to love every shade of yourself. Our goal is to offer innovative, user-friendly products that enhance your natural beauty while simplifying your makeup routine. Color Cupid supports and champions the individuality of our consumers, encouraging them to embrace their unique beauty stories with confidence and joy.”

WOW Skin Science, renowned for its ‘Activated Naturals’ beauty and wellness products, continues to innovate and expand its offerings with the launch of Color Cupid. Color Cupid’s products will be available both online, through platforms like Amazon India and offline, spanning over 300 beauty advisor-led stores and 1000+ makeup stores. The brand will focus on key regions such as East India, Delhi NCR, Punjab, Lucknow, Mumbai, Pune, and Vadodara. By establishing a robust presence across these targeted areas, the brand aims to ensure widespread availability and effectively propagate its brand philosophy ‘Love every shade of me.’