The Fact Maker

ZEE shines at the Promax India Awards 2023 with 15 wins across marquee award categories

  • Bags Gold under 9 award categories, and ‘Silver’ in 6

Mumbai: ZEE Entertainment Enterprises Ltd. (ZEEL), India’s leading content company, has bagged multiple awards at the 2023 edition of the prestigious Promax India Awards, for its impactful social media campaigns and marketing innovations. With an astounding haul of 9 gold and 6 silver metals across diverse categories, ZEE’s marketing and design acumen has once again demonstrated its creative prowess in India’s entertainment industry.

The company achieved remarkable recognition, securing gold awards across various categories. Noteworthy accomplishments include winning gold for the ‘Streaming Brand Promo on a Holiday or Special Event’ category with its ZEE5 Women’s Day campaign, claiming ‘Best Drama Promo – Originated’ for ZEE Marathi’s Nava Gadi Nava Rajya theme song, achieving ‘Best Children’s Promo’ for ZEE TV’s Dance India Dance L’il Masters launch, earning ‘Best Originated Promo (In-House)’ for ZEE TV’s Mithaai campaign and excelling in the ‘Best Themed Campaign’ category with ZEE Café’s innovative multi-language property campaign. The company was also honored with the ‘Most Outstanding Marketing Initiative’ award for ZEE Sarthak’s Naali Bindu campaign and received accolades for ‘Best Directing’ for the launch of ZEE TV’s Mithaai show, among others.

Additionally, ZEE secured silver awards in several categories, including ‘Best Social Media Campaign for a Channel’ for ZEE Sarthak’s Naali Bindu campaign, ‘Best Sports Promo’ for the launch of ILT20’s inaugural season, ‘Best Editing’ for the ZEE Prive Must Watch promotional campaign, ‘Best Promo Team’ for ZEE’s English Cluster OAP campaign, and ‘Mid-Budget Masterpiece’ for the iconic brand film ‘Antorikotar Pujo’ by ZEE Bangla. In the ‘Best Social Media Content’ category, ZEE achieved both gold and silver awards for ZEE TV’s Sa Re Ga Ma Pa – Musical Stairs campaign as well as DID Supermoms. The Zee English Cluster OAP Team bagged a Silver in the ‘Best Promo Team’ category.

Speaking about the award wins, Mr. Kartik Mahadev, Chief Marketing Officer – Content SBU, ZEE Entertainment Enterprises Limited said, “At a time when content discovery has become increasingly challenging amidst a multiplicity of content choices for the viewer and their fleeting attention spans, it’s a tight rope to walk between data-backed decisions and pure creative ingenuity. We’re absolutely stoked about ZEE’s big wins at Promax this year. These accolades stand testament to our ‘Soul to Screen’ approach, that has helped us find that balance, making our marketing campaigns stand out on creativity and efficacy. Kudos to our marketing and promo teams as well as our creative partners who’ve played pivotal roles in shaping these groundbreaking campaigns.”

Top of Form

Promax India, the leading community in the nation’s entertainment market, successfully hosted the 21st edition of the ‘Promax India Awards 2023,’ commemorating remarkable accomplishments in the realms of entertainment marketing and design. The Promax India Conference & Awards 2023 was held on August 25th at Mumbai’s Radisson Mumbai Goregaon, featuring informative sessions led by renowned global speakers. The grand event marked the 21st edition of the prestigious awards.