As the world continues to become digital in every sense, companies have also shifted towards a technology-based strategic trend for engagement. Among the many technological changes taking place, gamification has emerged as an efficient technique for engagement that has projected a new dimension in just about every industry, and according to a report by MarketsandMarkets, the global gamification market size is projected to grow from $9.1 billion in 2020 to $30.7 billion by 2025 at a CAGR of 27.4 per cent. Gamification can be defined as a process of adding games or game mechanics into non-game environments, which comprises; website, learning management system, online community, or business’ intranet to increase participation and more. It can be classified into 3 categories; Product, Marketing, and Workplace gamification.
According to the India Brand Equity Foundation, internet penetration in India accounted for 50% in February 2020 from 4% in 2007; thus, opening up a wide range of opportunities for gamification in corporate training, education, digital learning, Health, etc. There are many companies that have emerged to deliver on the potential of gamification across sectors, and below, we list down our top 5 dynamic gamified engagement providers from India:
Launched in 2010 by Kamalika Bhattacharya & Arijit Lahiri, QuoDeck is a learning experience platform that empowers organisations and individuals through interactivity and games. The company addresses a latent need in the market for more innovative training methodologies than the ones in vogue.
QuoDeck has been among the very first to design innovative game-based e-learning programs that offer superior ROI and make the whole process much faster with better retention. Furthermore, by using interactivity and games, Quodeck improves the overall learning experience and helps in capturing valuable data in real-time and analysing it through big data analytical tools. The platform is highly scalable and equipped to handle the expanding learner base of its enterprise clients with no added hassles of technology upheaval or time-lags
Quodeck began as a clutch of rudimentary game engines but now offers a complete learning management suite that promises speed, mobility, regionalisation, data, and security. With users across 40 countries and 100+ clients, the company caters to 5+ mn learners through 1000+ customisable plug and play games.
Breathe Well Being
Founded in 2015 by ex-management consultants from Accenture and McKinsey, Rohan Verma and Aditya Kaicker, Breathe Well Being helps organisations increase employee engagement, productivity, retention, and decrease healthcare costs. They focus on a complete holistic employee engagement and well-being program and are currently active in 65+ cities and 6 countries.
Breathe Well Being uses a combination of coaches, nutrition experts, a gamified platform to create customised employee well-being and engagement programs for organisations. Some of the marquee corporates in the country, such as Cipla, Luminous, Corning, XL Catlin and more, have benefited from the company’s employee engagement and wellness programs. The startup employs 120 people, including coaches, doctors, meditation experts, and others, and has raised $5.5 mn from Y-combinator.
Hunter Games is a brand of MHG Technologies Pvt Ltd. and has built a one-of-a-kind gamification platform that adds bespoke hyper-casual gamified moments into its client’s apps and websites simply and quickly but with hardcore outcomes on revenue. Engagement from these lean-forward fun Gamified moments is used in targeted ways to drive massive user engagement with targeted outcomes around Revenue enhancement, customer acquisition, and Retention.
The company was founded by Ex-Paytm CXOs Dushyant Saraswat, Shaunak Naik, and Gargi Srivastava. The company believes that Indian businesses can become leaders in user engagement by using gamification to draw attention to components of a product or section of a company that the users/consumers don’t usually focus on or consider.
To make work more fun and engaging for employees, UnoTag was launched in 2019 by Mohit Ambani, Arpit Vasani, and Mehul Jain. The Company helps other companies and their sales teams, channel partners, and influencers improve their performance through gamification, motivating them with automated incentives.
Their proprietary AI platform — Mok — improves the productivity of sales teams and employees using behavioural economics and personalised nudges. At present, the Unotag platform is used by more than 300,000 users across India, with about $2 million (Rs 15 crore) incentives already dispersed to them. More than 50 clients use Unotag services in four countries, including India, Singapore, Indonesia, and Thailand.
FamPay offers India’s first online and offline card payments for teenagers. FamPay helps teens to make payments online and offline through the FamCard. Founded by Sambhav Jain and Kush Taneja, both of whom graduated from the Indian Institute of Technology, Roorkee, in 2019, Fampay aims to provide financial literacy to teenagers through gamification, making lessons about money fun for youngsters.
FamPay has amassed over 2 million registered users and planning to deploy the fresh capital to expand its user base and product offerings and to hire engineers.