HDFC SKY’s 4 New Innovative TVCs to Democratize Premium Research-Driven Investing across India at Zero Cost

• Four new TVCs highlight 25 Years of expertise, transparent pricing, and seamless investment experience
• HDFC SKY makes premium, research-backed insights accessible for free to every retail investor
• Campaign showcases how expert research, flat fees, and an all-in-one platform are revolutionizing wealth creation

Bengaluru: HDFC Securities, a leading stockbroking company and a subsidiary of HDFC Bank, today announced the launch of four new television commercials for its all-in-one investment platform, HDFC SKY. With this initiative, HDFC Securities signals a new era where research-backed insights once considered a premium service is now easily accessible to every retail investor across India through HDFC SKY App.

The campaign aims to raise awareness among both existing and prospective customers about the comprehensive offerings of HDFC SKY and seeks to position research as the key differentiator in wealth creation. Additionally, this move highlights how HDFC SKY is redefining the investing experience by combining three powerful advantages viz. free researched stock recommendations, a flat and transparent brokerage of Rs. 20 per order, and a comprehensive, all-in-one platform catering to every investment need.

Developed by creative and content agency Steve Priya, under the creative direction of founders Steve Mathias and Priya Pardiwalla, the television commercials focus on integrating various aspects of investment decision-making such as thorough research and analysis, diversification strategies, risk management, the use of technological tools, and strategic approaches like stop-loss, GTT orders etc.

The need for such an initiative is pressing. A SEBI study reveals that nine out of ten retail traders in equity derivatives incur losses, with average annual losses exceeding ₹1.1 lakh. Much of this stems from decisions made without structured analysis or credible research. Unlike conventional discount brokers, HDFC SKY merges expert research-backed by over 25 years of HDFC Securities’ market experience with the simplicity and affordability of discount broking. The research coverage spans a wide range of sectors, including Banking & Financial Services, Automotive, Consumer Goods, Information Technology, Healthcare, Metals, Oil & Gas, Building Materials, Fast Moving Consumer Goods, and many more.

Commenting on the launch, Puneeth Bekal, EVP & CMO of HDFC Securities, said, “For too long, Indian investors have had to choose between affordability and quality. With HDFC SKY, we are breaking that compromise. Research is the backbone of successful investing, and we believe it should be accessible to all, not just a privileged few. By offering premium research-driven stock recommendations at zero cost, backed by over two decades of expertise, we are democratizing informed decision-making. Coupled with transparent, flat brokerage and a comprehensive investment platform, HDFC SKY is more than just an app it’s our commitment to making investing more responsible, guided, smarter, simpler, and inclusive for India’s next generation of investors.”

Adding a perspective, Founders of Creative and Content Agency Steve Priya, said, “Our challenge was to showcase the power of research in a way that was relatable and not intimidating. We wanted to challenge the stereotype that investing is either boring or overwhelming. The campaign films do this with humour and a touch of surprise—what if a team of sharp-suited experts suddenly appeared from the sky, offering free research and advice? That’s exactly what HDFC SKY delivers, right from your mobile device. The creative idea of experts dropping from the ‘Sky’ dramatizes how powerful research and seamless investing have been made accessible to every investor.”

The campaign unfolds through a four-film series. The first film features a 30-year-old man relaxing at home when five suited professionals suddenly appear across his coffee table, promising him in-depth research, analysis, and stock picks—all free of charge. When he skeptically asks for the catch, they reply, “You can thank us if you like.” Confused, he wonders if they’ve fallen from the sky, only to realize they are in his phone, brought alive by the HDFC SKY app. He humorously asks, “Aap kya Aasman se tapak pade?” to which they respond, “Sky se! HDFC SKY—All-in-One Investment App.” Through humor and surprise, the film metaphorically demonstrates how SKY brings expert research and comprehensive investing straight from the ‘Sky.’

HDFC SKY’s Three-Pillar Value Proposition:

• Free Researched Stock Picks: Access to expert, research-driven recommendations in real-time, powered by over 25 years of market expertise from HDFC Securities.

• Flat, Transparent Pricing: Just Rs. 20 per order—no hidden charges or surprises.

• All-in-One Investment Platform: Supports investments across equities, mutual funds, ETFs, MTF, futures & options, commodities, and currencies—all within a single app.

Through this campaign, HDFC Securities emphasizes that the future of investing in India must be rooted in research, transparency, and trust. HDFC SKY embodies this vision, empowering investors nationwide to take control of their financial journeys with confidence, clarity, and conviction.