Bengaluru: AbhiBus (ixigo’s bus business), one of India’s leading bus ticketing platforms, is proud to announce the continuation of its long-standing association with Indian film superstar Mahesh Babu as its brand ambassador.
First joining forces in 2016, Mahesh Babu has been the face of AbhiBus for nearly a decade – representing trust, relatability, and a seamless bus travel experience to millions of customers across the country. This enduring collaboration has become one of the longest-running brand-celebrity partnerships in the Indian mobility space.
Over the years, AbhiBus and Mahesh Babu have teamed up to deliver memorable campaigns – from humorous in-transit ads to emotional narratives celebrating homecoming and connection. The renewed partnership will continue to build on this strong storytelling foundation, with an all-new campaign set to launch this summer.
Speaking on this, Rohit Sharma, COO, AbhiBus, said, “Mahesh Babu has been more than just a brand ambassador – he’s been a fellow traveller in our journey of growth. From 2016 to 2025, his presence has helped us build deeper connections with audiences across the South and beyond. This partnership is a testament to the trust our customers place in AbhiBus and in Mahesh himself.”
Mahesh Babu, on extending the partnership, shared, “ My journey with AbhiBus has always felt personal. For me, it’s never just been about reaching a destination — it’s about making the ride smoother, safer, and more dependable. Whether it’s the peace of mind that comes with AbhiAssured’s hassle-free promise, or the comfort of choosing brand-new buses through the Filter New Buses feature — every detail is designed with the traveller in mind. That’s what makes this association truly special for me: AbhiBus doesn’t just take you places — it makes sure you get there comfortably.”
As AbhiBus continues to expand its reach and services, Mahesh Babu remains an integral part of its journey – symbolizing a commitment to convenience, reliability, and customer-first innovation.
