The Fact Maker

Aditya Birla Sun Life AMC MD & CEO visits Delhi NCR as part of the Regional Voyage 2022

Delhi NCR ranks as 2nd in terms of total industry AUM amongst all Indian states

New Delhi :  Aditya Birla Sun Life AMC’s (ABSLAMC) Managing Director and CEO Mr. A. Balasubramanian visited Delhi NCR from 30th May to 1st June 2022, as part of his nationwide Regional Voyage. The Regional Voyage has been Aditya Birla Sun Life AMC’s flagship distributor event that aims at fostering an ecosystem of learning, trust and care for the AMC’s robust distributor base.

The Regional Voyage kick-started from Mumbai, Maharashtra on May 9, 2022. In the last four years, Mr. Balasubramanian has covered close to 100 pan-India markets, reaching out to, and interacting with over 50,000 distributors and partners, as well as engaging with them personally. Talking about his visit to Delhi NCR, Mr. A. Balasubramanian said, “Delhi has massive potential for growth, both in terms of market penetration as well as expanding the customer base. In the northern region specifically, Delhi is the key region which accounts to around xxx % of total registrations.

In today’s world that is highly dependent on the virtual mode of working, the unique approach of prioritizing an interpersonal connection with people takes on an entirely new meaning and significance. The Regional Voyage allows Mr. Balasubramanian to add this much-needed personal touch to the organisation’s correspondence and communication with the distributor base and align them with the process and investment philosophy of the organisation. As part of this engagement, he visited Delhi NCR interacting with 1200 IFAs.

Average Assets Under Management (AAUM) of the Indian Mutual Fund Industry for the month of April 2022 stood at ₹ 38,88,960 crore, while Assets Under Management (AUM) of the Indian Mutual Fund Industry during the same period stood at ₹ 38,03,683 crore. The MF Industry’s AUM has grown from ₹ 19.26 trillion on April 30, 2017, to ₹38.04 trillion on April 30, 2022, translating to around two-fold increase in a span of 5 years. This growth can be attributed to the significant efforts of all industry players, the AMCs, as well as industry partners such as distributors and advisors. The increased awareness about Mutual Funds and consistent engagement through awareness campaigns have also been a catalyst to this growth. (Source: AMFI).