The 300th store opens in Jaipur
BIBA the home-grown ethnic brand touches the 300-store milestone despite a pandemic. This is the reflection of the brand’s resilience and foresight to keep growing not just with retail expansion but also with product diversification. This year BIBA also entered the fragrance market with its brand called ‘Spelle’ while doing well in its core product offerings.
The brand has opened its 300th store in the pink city India-Jaipur. Located at Ahinsa Circle, Ashok Marg in Jaipur, the store is spread across an area of over 3500 sq. ft. It is Aesthetically pleasing and has an attractive facade that entices customers & onlookers alike. In the store there is signature displays and innovative design layout.
BIBA has well established itself as a go to brand for women who seek elegant, chic, stylish and modern designs for work, special occasions, weddings and more. Aside from that, the brand is focusing on non-metro cities to spread its wings. It is attempting to capitalize on the growing rural demand. Aside from its extensive network of physical stores across the country, the brand also sells through its online store. The brand, which started in Mumbai in 1988, is currently working to expanding its product line and enhancing store experience to keep up with changing consumer trends.
Commenting on the opening of first flagship store in Jaipur, Mr. Siddharath Bindra, Managing Director, BIBA said, “We are delighted to open our 300th store in Jaipur. This store has been designed with our new retail identity and design that allows customers to browse through various product categories with ease and we ensure their experience is a fantastic one. The store has a large selection of Biba, Biba Girls, and jewellery, allowing our customers to choose the best of fashion and complete their look. We will continue to expand our retail footprint and look forward to many more customers experiencing BIBA.”