The Fact Maker

Groversons Group thermal brand ‘Winta’ introduces new styles this Winter Season

Winta by Groversons, a luxurious range of thermal wear for men, women & kids has always been one of the major market contributors in every winter season. This group is the largest manufacturer of ladies intimate apparel in India for over sixty years. And, now the brand is all set to create a new history of comfort and elegance with the new range of Thermal wear styles for women. This collection of Groversons aims at an increase in sales by 8-10% this winter season.

Winta offers a variety of products especially for women with soft brushed inner surfaces that absorbs extra moisture from skin and provides warmth to the wearer. The products are prepared using double layer polyester cotton fabric for the soft velvety feel and are designed keeping in mind the aesthetic appeal and zero irritation factor. The collection is priced nominally starting from INR 190/- which goes upto INR 525/-.

The premium lingerie brand Groversons Paris Beauty by Groversons Group has always believed in adding feminine and outspoken fashion edge to their lingerie collection, thus reckoning to the assertiveness and self-esteem of women which is again the thought behind launching this new thermal variety.

Speaking of the launch, Mr. Siddharth Grover, Director of Groversons Group said, “We are excited to introduce our latest collection of winter wear in the Indian market. Launching any of our new collection & style has always been favourable for women and this time again we have come up with ultimate Thermal Wear collection which will help you kick back the chill with high degree of comfort. Women as our customers have always stood behind us and made this 60 year old journey possible, so our aim has always been comfort and quality keeping customer preferences in mind”.