The Fact Maker

Japanese Cosmetics Giant, Kao Corporation launches Japan’s No.1 sunscreen brand, Bioré in India

The Kao Corporation, one of the leading manufacturers of premium beauty brands in Japan, introduces the launch of their global brand – Bioré, in partnership with leading lifestyle retailer, Nykaa. The renowned corporation, headquartered in Tokyo, Japan, is recognized world over for its cutting-edge innovation and high quality products in the segment of hygiene, personal care as well as cosmetic products.

The frontrunner in the Sunscreen market in Japan, Bioré, is all set to meet the growing demands of Indian consumers for efficacious innovations and high quality skincare products, with the aim to educate customers, both new and existing alike, on the importance of UV protection with its UV Range.

The ideology of Bioré is deeply inspired by its Japanese roots, with the notion of invariably enhancing and advancing, and asserting innovation in their DNA – underscoring the promise of delivering “the joy of bare skin” for its consumers.

Since its inception in 1980, Bioré has developed leadership status within the UV & sun care market globally, with its footprint across more than 60 countries. The lightweight texture of the brand’s UV Range provides a wondrous watery shield that offers everyday high protection from UV rays.

Bioré boasts of a Micro Defense Formula, which uses a capsule including UV protection agents. Kao has obtained a patent in Japan for this technology. It evenly covers the skin from UV rays at the invisible micro level. This water-based sunscreen has a very high evaluation for its fresh texture despite its oil-soluble UV protection. Biore technology’s formula stays on the skin surface even after sweating or watering and it can keep UV protecting effect though it contains not only hydrophilic ones but also much amount of hydrophilic ingredients.

Bioré is set to spread its avant-garde horizon to the Indian Market, through Nykaa, leading omni-channel beauty retailer. The pan-india market will be covered by the online launch of the brand from 15th January 2021. The brand offerings boast of the highly anticipated UV Range, as well as a selection of  makeup removers, blackhead remover pore strips named “Pore pack”, to name a few. Offering two sunscreen options, the top-selling sun protection products in Japan for twelve years running – Bioré UV Aqua Rich Watery Essence and Bioré UV Aqua Rich Watery Gel – the Bioré solution is focused in a unique sensorial, offering high UVA and UVB protection in ultra light, non-sticky textures. Thus, the brand brings the watery touch in Sun Care – sunscreens that feel as light as water on the skin, for Indian women to use every day.

Bioré UV Aqua Rich Watery Essence| SPF 50+ PA++++(50 ml / Rs. 1270) – Facial and body sunscreen with SPF 50+ and PA++++, with a smooth and refreshing texture, like water for a fresh and light skin feeling, besides being very resistant to water and transpiration.

Nº 1 sunscreen in Japan for 3 years in a row in sales volume*2, Bioré UV Aqua Rich Watery Essence has a water gel formula with encapsulated UV filters finely dispersed in agar-agar microcapsules. This technology patented by Kao guarantees ultra light texture even with the high UVA and UVB protection. The active Hyaluronic Acid and Royal Jelly Extract act as moisturizing ingredients.

Bioré UV Aqua Rich Watery Gel | SPF 50+ PA++++ (90 gm / Rs. 1680) – Biore UV Aqua Rich Watery Gel has the World’s First Micro Defense Formula that provides even coverage for skin, fine lines and uneven surfaces at a micro-level. Its Unique Aqua Micro Capsule releases moisture upon application, leaving skin feeling light. It also contains Hyaluronic Acid, Royal Jelly Extract and Butylene Glycol for moisturizing. Light watery texture that easily spreads on the body and does not leave any sticky after feel. It leaves the skin with a brighter appearance with a Light Veil effect.

As per the survey conducted by Karvy Insights with 225 sunscreen users in Delhi & Mumbai, 96.4% of the users claimed they were satisfied with the product. 95.1% users claimed it to be their repeated choice for sun protection and 87.1% users answered using Bioré makes your everyday life happy!