With a considerable escalation in the number of people accessing the internet through mobile, India is rapidly transforming into a mobile-phone led consumer market. With the intent to adequately tap the target group it’s time that brands should emphasize on maintaining a strong digital presence. Since the majority of media consumption is happening on the mobile it is crucial to expand the mobile marketing strategies beyond mere app marketing and offer consumers a personalized experience. In order to ensure that brands yield satisfactory ROI through mobile marketing strategies, it is suggestive to assign the work to the one who holds expertise.
Listed below are a few players that stand out in the mobile advertising ecosystem:
- XY Ads
Incepted in 2018, XY Ads is an adtech network assisting mobile app unicorns with user acquisition and in-app engagement. Besides this, XY Ads assists the clients with insights and provides consultations enabling them to target the relevant audience. The brand ensures quality outcomes by establishing an ecosystem of partners with inventories across all verticals such as utility, communication, lifestyle, entertainment, fintech, edtech, e-commerce, etc. The platform has over 200 partnerships and operates globally from four offices in Dubai, India, Indonesia, and Amsterdam. NordVPN, Root, Alibaba, Lazada, Coinswitch, MPL, Moj, Pharmeasy, and Groww have all relied on the brand to help them reach customers globally, with over 10 million monthly activations. Within a short period of time, the platform has successfully served 500+ advertisers, assisting them with user acquisitions, in-app engagement, and last-mile goals.
Affle, a global technology company with a proprietary consumer intelligence platform that transforms ads into recommendations helping marketers to effectively identify, engage, acquire and drive transactions with their potential and existing users. It delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. Besides extending service to online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.
Digidarts is driven by growth, innovation and performance. Social media marketing, media buying, search engine optimization, app store optimization, digital branding, web analysis, pay-per-click ads, website development, affiliate marketing, and more are some of the digital marketing services they offer. Their team works closely with their clientele to develop effectively and empowering digital strategies to boost the brand’s reputation and online presence in new and exciting ways.
InMobi, a technology company founded in 2007 is a marketing cloud that drives real connections between brands and consumers. They specialize in mobile advertising, discovery platform for consumers, app developers, mobile app marketing, Mobile App Monetization, Performance Marketing, Video Advertising, Native Ads, Mobile Video, Mobile Programmatic Video, Mobile App Remarketing, Mobile App Exchange, Mobile Commerce, Vertical Video, Interactive Video, Growth Marketing, Retargeting, Mobile Marketing, and App Publishing.