The Fact Maker

Koo App Educates Users to Stay Safe & Secure Online

Promotes responsible use of social media

Made-in-India micro-blogging platform Koo is actively educating users on managing social media responsibly. Most users on the Koo App – which enables expression in native languages, are first-timers to social media, and hence the need to stay safe and positive online holds tremendous importance.

Even though social media is a crucial tool to connect and engage people, it can be misused by anti-social elements for financial fraud, invasion of privacy, data theft and other crimes. As an open social media brand being built from India for the world, Koo App is taking multiple steps to keep users informed, so that they can be vigilant before posting any content and leverage the platform to connect with communities and manage their feed in a healthy manner.

Recently, Koo App collaborated with Indian Computer Emergency Response Team (CERT-In), Ministry of Electronics and Information Technology (MeitY), Government of India, to jointly execute citizen outreach activity to create awareness on cyber security in October – which is observed as National Cyber Security Awareness Month. CERT-In and Koo App worked towards enhancing awareness on key issues like phishing, hacking, personal information security, password & PIN management, avoiding of clickbaits and protecting one’s privacy while using public Wi-Fi. Koo App executed the campaign across several Indian languages to strengthen the outreach amongst internet users from across the country.

Moreover, as part of an ongoing initiative to educate users, the social media platform is working towards crowd-sourcing content moderation – where users will be rewarded for flagging content that is fake. Likewise, they can be penalized for labeling content as ‘fake’ without verifying the same.

The India-first platform is also making users aware of the free resources online that they can utilize before sharing any kind of information on the platform. Koo App is also in the process of setting up an advisory board to guide in making the right decisions vis-a-vis its content moderation policies.

As a responsible social media platform, Koo App endeavors on a continuous basis to identify best practices and bring locally workable solutions that provide users with a secure and immersive networking experience across languages.